Resources & Insights page 1 of 4
The latest marketing news, tips, technologies, and resources from your dedicated team at USDP.
DIY Marketing: What to do if you don’t hire us
October 17, 2025
Learn about 3 different DIY marketing strategies and determine which one is right for you.
Ben Jacoby
3 reasons to update your team headshots
October 2, 2025
Decent team headshots are a necessity for every business, but can great ones actually help your bottom line? Here are three reasons to update yours.
Joe Kruessel
Google's AI Max: What to expect
August 20, 2025
With the arrival of AI Max, Google Ads is making it more difficult to advertise for your own brand.
Emmy Stephens
Is AI the new Word-of-Mouth?
August 1, 2025
Historically, word-of-mouth has been the most influential, yet least controllable advertising technique. However, with the increased use of AI, word-of-mouth as a marketing strategy is changing.
Ben Jacoby
Kaivac takes their website to the cleaners
August 5, 2025
Kaivac had unique needs that required a tailored marketing strategy and a calculated order of operations. Through months of close collaboration and technical problem solving, the Kaivac website was redesigned and received a polished interface.
David Brecount
AI in marketing – Are you using it correctly?
July 23, 2025
While it’s important to start using AI in marketing, many people fail to ask “Is this right for my business?” Don’t waste company resources because of AI FOMO!
David Brecount
Making democracy accessible in Hamilton County
July 3, 2025
A BOE website must serve everyone: 18-year-olds voting for the first time, seniors who’ve voted since the Truman era, non-native English speakers, and people with all types of accessibility needs.
David Brecount
Meta Ads best practices: what actually drives performance?
July 3, 2025
With LLMs and LRMs integrated into the platform, your job isn’t to launch 20 ad sets with overly narrow interests or lookalikes. It’s to teach the system using clean, accurate, and representative signals about our best customers.
Pablo Guzmán-Gomez
Content is king: the importance of SEO content marketing
July 3, 2025
If you're still treating SEO and content as separate strategies, you're missing the bigger picture. Here are some tips for creating a winning SEO content strategy.
Emmy Stephens
Why B2B Pricing Transparency Matters More Than Ever in the Age of AI
May 28, 2025
It is your job as a marketer to answer your audience's questions as satisfyingly and quickly as possible. If you don’t, your fight with the attention economy will be over before it begins. Thats why B2B pricing transparency is essential.
Vince Roberts
LinkedIn Ad Types: Which is Best for You?
May 29, 2025
Most people don’t realize that, within the LinkedIn advertising platform, there are many different LinkedIn ad types, each with their own best practices and use cases.
Abby Bryant
B2B Advertising on Facebook: Why You Should Use It
May 9, 2025
Many B2B companies have been turning to Meta advertising as an untapped channel for reaching their target audience, and this strategy might be worth evaluating for your business as well.
Emmy Stephens
Natorp's decade of digital transformation
May 30, 2025
From home and garden shows to your neighbor's gorgeous backyard, odds are, if you are from Cincinnati, you've been admiring Natorp's award-winning landscape designs for most of your life. We have been working with Natorp's for over a decade as they have adapted their regional empire to thrive in an increasingly-digital world.
David Brecount
Google Ads Mistakes: Is Google Stealing Your Money?
April 9, 2025
Here are some settings to be aware of so you can avoid common Google Ads mistakes.
US Digital Partners
LinkedIn Advertising for B2B: A Strategic Approach
April 10, 2025
It can be hard to know if LinkedIn advertising for B2B is a smart choice for your business. To simplify this process, we created an 8-step checklist to help you determine if LinkedIn advertising for B2B is right for your business.
Abby Bryant
CRM Benefits for Marketing: Why Every Business Needs a CRM Platform
April 10, 2025
A CRM isn’t just helpful for the sales team. The CRM benefits for marketing are clear: more engagement, higher conversion, and stronger customer retention.
Abby Bryant
Performance Max Best Practices: Key Things to Know Before Launch
April 9, 2025
Understanding Performance Max best practices can help you avoid costly mistakes and get the most out of your campaigns. Here are a few things to keep in mind if you are considering trying Google’s Pmax.
US Digital Partners
Cincinnati's United Way enters a new season
April 15, 2025
For over 135 years, United Way has transformed the generosity of individuals and corporations into lasting change for the world’s most vulnerable populations.
David Brecount