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The latest marketing news, tips, technologies, and resources from your dedicated team at USDP.

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Navigating the Future of Privacy with Privacy-Focused Analytics

April 10, 2025


With the ever expanding landscape of privacy acts, privacy policies, and new laws, here are some suggestions and alternatives you might consider, particularly in the realm of privacy-focused analytics.

Kevin Saffer

Kevin Saffer

Lifesaving industry leader gets a much needed glow-up

March 13, 2025


PharmaCord’s transformation has been nothing short of remarkable. The company saw a significant uptick in engagement and attention, and employees feel confident in talking about their work. But we’re not done yet.

David Brecount

David Brecount

B2B Email Marketing Best Practices: Strategies to Boost Engagement & Conversions

March 5, 2025


B2B email marketing remains one of the most powerful digital marketing channels, delivering high ROI and building strong business relationships. However, crafting a successful B2B email marketing strategy requires a different approach than a B2C campaign. In this guide, we’ll cover the best practices for B2B email marketing to help you optimize engagement, nurture leads, and drive conversions.

Emmy Stephens

Emmy Stephens

Model Group brings their mission to life online

February 17, 2025


If you’ve ever wandered through Over-the-Rhine in Cincinnati, you’ve felt the magic of Model Group’s work.

David Brecount

David Brecount

Headless CMS Explained: The Future of Content Management

February 6, 2025


In the last couple of years, we’ve started building more websites using a headless CMS, and more specifically, Sanity. Let’s walk through why that’s the case, and why it might be exactly what your business needs.

Kevin Saffer

Kevin Saffer

Global nonprofit 5x's their ad spend

January 23, 2025


For many of us, it’s hard to imagine the struggles faced by people in extreme poverty. In a world where suffering is immense and resources are scarce, Franciscan Missions shines as a beacon of hope.

David Brecount

David Brecount

What is CTV Advertising and Why You Should be Using It

January 6, 2025


CTV advertising is changing the way companies run commercials.

Emmy Stephens

Emmy Stephens

The strategy behind Cincinnati's newest festival

December 17, 2024


If you are near Cincinnati, you may have seen the name "America's River Roots" pop up recently. It's the region's newest and grandest festival, and it's coming up quick. Something this big doesn't come out of nowhere. Read more to peek behind the curtain at the digital strategy behind this historic event.

David Brecount

David Brecount

What's the Deal With Third-Party Cookies?

September 26, 2024


So third-party cookies are going away. Have you heard about this? The main way to track people on the Internet is just ... going away. Google is doing this. Tracking people on the Internet is like their favorite thing to do, and they are just going to stop. Can you believe this? (re-read this in a Jerry Seinfeld voice for the full effect)

Ben Jacoby

Ben Jacoby

Historic family business revitalizes their brand positioning

November 26, 2024


The best way to learn about digital marketing is to share the stories of those navigating its winding path. The road to growth isn't easy, and USDP wants to highlight the fruitful efforts of marketing leaders who are forging ahead, shaping success in their own industries.

David Brecount

David Brecount

My Summer Internship at US Digital Partners

August 22, 2024


1 Over the Summer, USDP decided to take on a co-op. Joseph Brecount, a sophomore at Hillsdale, came on ready and willing to learn the many facets of successful digital marketing.

USDP

US Digital Partners

US Digital Partners is on the Move!

June 17, 2024


Our future home across from Sawyer Point Park and the Ohio River.

USDP

US Digital Partners

E-commerce Growth Strategy: Turning Challenges into Opportunities

June 3, 2024


In the dynamic world of e-commerce, challenges are inevitable. However, instead of viewing these obstacles as roadblocks, we see challenges as a starting point for a waterfall of revenue.

Emmy Stephens

Emmy Stephens

5 Ways to Avoid Digital Marketing Challenges in 2024

January 25, 2024


With 2023 in the rearview, we are reflecting on marketing efforts that soared — and those that sank.

Emmy Stephens

Emmy Stephens

Our Unique Approach to Empowering Small Businesses

February 14, 2024


As a small business ourselves, we know that it’s hard to stand out in a sea so vast, so our heart goes out to the many other small businesses sharing in that struggle.

David Brecount

David Brecount

How We Produce Digital Marketing Results for Clients

January 10, 2024


In the spirit of good design, we decided to run a test if we are living up to these standards, by putting ourselves in the hot seat!

Ben Jacoby

Ben Jacoby

Serving Up an Extra Helping of Digital Marketing Tips for the End of the Year

November 20, 2023


Celebrate Thanksgiving with an extra helping of free digital marketing advice to start the new year off right.

Ben Jacoby

Ben Jacoby

5 Digital Marketing Tactics Small Businesses Should Be Using Now

September 15, 2023


Here are the top five proven digital marketing tactics we recommend to small businesses to set them up for future growth.

David Brecount

David Brecount