Resources & Insights page 2 of 5
The latest marketing news, tips, technologies, and resources from your dedicated team at USDP.
Meta Ads best practices: what actually drives performance?
July 3, 2025
With LLMs and LRMs integrated into the platform, your job isn’t to launch 20 ad sets with overly narrow interests or lookalikes. It’s to teach the system using clean, accurate, and representative signals about our best customers.
US Digital Partners
Content is king: the importance of SEO content marketing
July 3, 2025
If you're still treating SEO and content as separate strategies, you're missing the bigger picture. Here are some tips for creating a winning SEO content strategy.
Emmy Stephens
Why B2B Pricing Transparency Matters More Than Ever in the Age of AI
May 28, 2025
It is your job as a marketer to answer your audience's questions as satisfyingly and quickly as possible. If you don’t, your fight with the attention economy will be over before it begins. Thats why B2B pricing transparency is essential.
US Digital Partners
LinkedIn Ad Types: Which is Best for You?
May 29, 2025
Most people don’t realize that, within the LinkedIn advertising platform, there are many different LinkedIn ad types, each with their own best practices and use cases.
Abby Bryant
B2B Advertising on Facebook: Why You Should Use It
May 9, 2025
Many B2B companies have been turning to Meta advertising as an untapped channel for reaching their target audience, and this strategy might be worth evaluating for your business as well.
Emmy Stephens
Natorp's decade of digital transformation
May 30, 2025
From home and garden shows to your neighbor's gorgeous backyard, odds are, if you are from Cincinnati, you've been admiring Natorp's award-winning landscape designs for most of your life. We have been working with Natorp's for over a decade as they have adapted their regional empire to thrive in an increasingly-digital world.
David Brecount
Google Ads Mistakes: Is Google Stealing Your Money?
April 9, 2025
Here are some settings to be aware of so you can avoid common Google Ads mistakes.
US Digital Partners
LinkedIn Advertising for B2B: A Strategic Approach
April 10, 2025
It can be hard to know if LinkedIn advertising for B2B is a smart choice for your business. To simplify this process, we created an 8-step checklist to help you determine if LinkedIn advertising for B2B is right for your business.
Abby Bryant
CRM Benefits for Marketing: Why Every Business Needs a CRM Platform
April 10, 2025
A CRM isn’t just helpful for the sales team. The CRM benefits for marketing are clear: more engagement, higher conversion, and stronger customer retention.
Abby Bryant
Performance Max Best Practices: Key Things to Know Before Launch
April 9, 2025
Understanding Performance Max best practices can help you avoid costly mistakes and get the most out of your campaigns. Here are a few things to keep in mind if you are considering trying Google’s Pmax.
US Digital Partners
Cincinnati's United Way enters a new season
April 15, 2025
For over 135 years, United Way has transformed the generosity of individuals and corporations into lasting change for the world’s most vulnerable populations.
David Brecount
Navigating the Future of Privacy with Privacy-Focused Analytics
April 10, 2025
With the ever expanding landscape of privacy acts, privacy policies, and new laws, here are some suggestions and alternatives you might consider, particularly in the realm of privacy-focused analytics.
Kevin Saffer
Lifesaving industry leader gets a much needed glow-up
March 13, 2025
PharmaCord’s transformation has been nothing short of remarkable. The company saw a significant uptick in engagement and attention, and employees feel confident in talking about their work. But we’re not done yet.
David Brecount
B2B Email Marketing Best Practices: Strategies to Boost Engagement & Conversions
March 5, 2025
B2B email marketing remains one of the most powerful digital marketing channels, delivering high ROI and building strong business relationships. However, crafting a successful B2B email marketing strategy requires a different approach than a B2C campaign. In this guide, we’ll cover the best practices for B2B email marketing to help you optimize engagement, nurture leads, and drive conversions.
Emmy Stephens
Model Group brings their mission to life online
February 17, 2025
If you’ve ever wandered through Over-the-Rhine in Cincinnati, you’ve felt the magic of Model Group’s work.
David Brecount
Headless CMS Explained: The Future of Content Management
February 6, 2025
In the last couple of years, we’ve started building more websites using a headless CMS, and more specifically, Sanity. Let’s walk through why that’s the case, and why it might be exactly what your business needs.
Kevin Saffer
Global nonprofit 5x's their ad spend
January 23, 2025
For many of us, it’s hard to imagine the struggles faced by people in extreme poverty. In a world where suffering is immense and resources are scarce, Franciscan Missions shines as a beacon of hope.
David Brecount
What is CTV Advertising and Why You Should be Using It
January 6, 2025
CTV advertising is changing the way companies run commercials.
Emmy Stephens