We talk with many people who are experiencing serious marketing frustrations, but they can’t afford to hire an agency.
They know something needs to be done but they don’t have the monetary resources to outsource help.
If you are in this position, don’t give up! We believe the most important thing you can do is just get started.
When you are ready to tackle some DIY marketing, here are a few easy strategies to consider:
Create written content
As we say in the business, content is king.
For the majority of companies, the most beneficial marketing tactic is simply writing more quality content. From AI answer engines to everyday people, your audience needs to know exactly what you do.
The best way to fix this is to get writing. Whether you clarify your brand message or produce volumes of educational content for SEO and AEO value, putting the right information on your website in writing will help you grow your audience.
This strategy is right for you if:
- Your brand message is confusing and needs an overhaul
- You lack content that addresses the real problems your business solves
- You rely on one-on-one sales discussions rather than your website to help answer customer questions
- You are looking to improve your ranking in search engines and AI answer engines
Quick ways to get started:
- Read our guide to generating website content
- Look into StoryBrand
- Look into They Ask, You Answer
Create video content
A well-done video is a marketer's best friend. From explaining complex topics to memorably engaging with an audience, videos are fantastic tools for making your brand come alive.
While a lack of filming equipment and experience used to prevent many people from producing their own video content, things have drastically changed. The high-quality cameras on most new smartphones and the often free AI-powered video editing software out there has made content creation achievable for all. All you need to succeed is time, effort, YouTube tutorials, and a dose of creativity.
This strategy is right for you if:
- You haven’t refreshed your video content in over 2 years
- You have a highly-visual product or service that you can film or animate
- You have access to a decent smartphone camera
Quick ways to get started:
- Browse social media for good video examples from your industry
- Come up with a list of 10 short form (<90 second) video topics
- Read our video tool preferences article
Build a DIY website
We should preface this section by saying that this approach is not right for everyone.
For many small businesses, a DIY website on a platform like Wix or Squarespace provides everything they need: professional looking templates, easy content management, and adequate hosting. For businesses on a solid growth trajectory, however, these platforms are not always ready to scale with growth needs.
That being said, if a small-scale DIY website will meet your needs, this approach may help you transform your digital presence quickly at a low cost.
This strategy is right for you if:
- You currently have a subpar website or no website at all
- Your website only needs basic content hosting and a few pages
- You are comfortable using a template design for your company website
- You have the time and resources for writing, building, and maintaining your website by yourself
Quick ways to get started:
- Check out platforms like Wix and Squarespace
- Brainstorm a sitemap to organize your content
- Read our Blog and FAQs for more website tips
Hopefully you have identified a strategy that can work for you and you’re ready to get started.
Any of these approaches will take a significant investment of time, but agencies like us wouldn't exist if that time wasn’t worth spending. Regardless of your resources, with the right approach to marketing you can make a solid first step on your own.
Best of luck!
