Branding services
Your brand is your connection to your audience. It turns your company from a generic organization into a recognizable and identifiable entity.
Too often companies either ignore or over-engineer their brand. At US Digital Partners, we aren't simply a branding agency. We are an execution agency, and we're based in Cincinnati, Ohio. We specialize in giving your brand the proper amount of attention and we help you implement it as a part of your broader marketing strategy.
PRICE RANGE:
- $8,500-$15,000
What you get with a USDP branding project
We see your brand as one of the key foundational elements of your company’s marketing strategy. Good brands are created for a specific audience and with defined strategic goals. Whether we’re performing small touch-ups to a logo or a full brand overhaul, we take into consideration your messaging, your growth goals, and your future marketing plans. We won’t just sell you a 100-slide brand deck and send you on your way. We will continue to work with you to make sure that your brand is strategically implemented according to your marketing roadmap.
Our approach to branding
Our branding projects are slightly different depending on the needs of each client, but they typically follow this process:
- Discovery interviews with your team
- Inspiration review
- Presentation of initial designs and/or a logo suite
- Feedback and updates
- Presentation of Round 2 of design
- Final feedback and delivery
Branding examples
We have designed brands spanning a variety of styles. Since every company has a different aesthetic and message they would like to convey, it’s best to look at a broad selection of examples from different industries.
Schneider Geospatial
Schneider Geospatial is a leading GovTech company that offers GIS-integrated solutions (map locations) which enhance the efficiency of local governments across the United States. However, their old branding and website made them look more like a dated public utility company. We partnered with them to create a sharp new brand and website to match.
Tennant Solutions
Tennant Solutions is the world leader in kitting and packaging solutions. Formerly known as Tennant Packaging, the company scaled up for exponential growth to serve clinical testing needs associated with COVID-19 vaccines. Tennant turned to USDP for a brand refresh. The strategic engagement began by exploring why the clinical industry counted on Tennant and how to expand those capabilities to other industries.
Huber Management Corp.
Huber Management Corp. is a residential and commercial construction and property management company based in the Midwest. They approached USDP with the desire to create a new brand for the next generation.
Cincinnati Classical Academy
It’s never easy to open a new school, and it's particularly difficult to develop a new brand that encompasses the philosophy, values, and standards that the institution promotes. USDP partnered with Cincinnati Classical to create a brand that would be a symbol for their school—and their movement—within the Greater Cincinnati area and beyond.
Who our branding services are for
Brand development and design is a crowded industry. Before you reach out to us, here are some factors to help you figure out if we are the kind of agency you are looking for.
You are a good fit if:
Look elsewhere if:
Our branding specialities
Logo development
The logo is quite literally the most important symbol of your company, so it’s crucial to get it right. We typically work with clients on 1-2 rounds of logo development to make sure we have crafted the perfect symbol and wordmark for their company.
Brand naming
Branding isn’t just design. Our content strategists can help generate memorable names for:
- New businesses
- New services or offerings
- Mergers and acquisitions
- Existing brands that need a refresh
Brand guidelines
Brand guidelines keep your marketing coherent. Our brand guideline packages include:
- Color palettes
- Font options
- Logo usage guidelines
- Alternative logo usages
Brand refresh
Most companies make some updates to their brand every few years to adapt to changing styles and marketplace trends. Whether you need small tweaks or a full reimagination, we can update all elements of your brand guidelines.
Brand collateral
A brand can’t accomplish much without the things that come along with it. We are happy to help with your miscellaneous collateral needs, including but not limited to:
- Letterheads
- Business cards
- Fact sheets
- Banners
- Tradeshow booths
Frequently asked questions about our branding services
Sometimes it’s easier to jump straight to what’s important. Get quick answers about how we work.
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A branding project typically takes 3-4 weeks to complete, depending on the amount of revisions you request.
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Our designers use the Adobe Creative Cloud and Figma to create most design assets. We’ll give you your finals files in an editable format so you can adjust if necessary. Read more…
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Yes! We can make tweaks to your brand files or update brand files created by another team.