They say that coaches don’t play, but at USDP, we’re constantly on the field perfecting our own marketing as we guide our clients through theirs.
One area we’ve recently experimented with is our email marketing strategy, and we want to share our findings with you.
It’s time to rethink your email marketing strategy
With AI fundamentally changing the way people search on the internet, emails remain a trustworthy channel for getting information in front of clients. Even though subscribers have already opted in, it’s still important to keep them engaged.
If your audience is like most, however, their inboxes are probably overflowing with junk mail, promotions, and newsletters they haven’t read in months.
A few tweaks to your approach can re-energize your audience and help you grow your email subscriber base.
For a more detailed breakdown on this, check out our video about email marketing best practices for 2026.
Keep your emails short
Our “Marketing Things You Should Know” newsletter is sent to our subscribers once a week. It aims to keep them on top of the latest marketing strategies and guide them on how to implement our advice.
Our email marketing newsletter is short.
If you’re on a desktop, you’ll see all the pertinent content in the email without even having to scroll.
In addition to anecdotal compliments we’ve received from clients and marketing peers on our email rebrand, we’ve also measured higher engagement. On days when the newsletter goes out, there are traffic spikes on our website. We’ve also seen an increase in clicks on our email content, bringing people to the USDP website, which allows them to further explore.
We’ll break down why we’ve seen this success.
Give practical, actionable advice
Our newsletter is formatted in a way that makes it easy to read. We usually operate within the following framework:
- You should know…X
- Why X matters…
- What you can do with X…
- For more information, read our guide on X
In our newsletter, we’re not just talking at you. We’re working with you.
Our emails provide a game plan so readers can put our advice into action. Each email links to a guide, a blog post, or another piece of information that readers can use to benefit their own marketing journey. This supplemental content lives on our website, bringing our readers back to the hub of our brand and our services.
Know your audience
Our email subscribers come from an array of backgrounds, and yours probably do too. Some subscribers are our clients, others are marketing professionals, and still others are just interested in what we have to say. But one thing is true across the board: everyone is busy.
Your audience probably won’t read a 2,000-word email. Keep them engaged by truncating your emails and linking to larger content pieces on your website that allow you to elaborate.
Choose the right email cadence
Your goal with email marketing is to get your audience out of their inboxes and onto your website. You can’t do this, however, if they get fatigued. Regardless of who your audience is, their time and attention span for constant email campaigns is nonexistent.
Daily emails have a time and a place, but weekly emails strike a balance between good engagement and subscriber contentment.
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Hopefully you have more to chew on about where your email marketing and newsletters can improve.
To learn more, subscribe for our short (we promise) and valuable newsletters delivered to your inbox weekly.
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