The fine art of the headshot is often an overlooked gem in your marketing strategy.
Headshots hold a lot of value. They build trust, convey professionalism, and break down barriers between the business and the client. When a customer can put a face to a name either ahead of a meeting or in the first stages of online research, they’re more likely to connect and remember your business.
So why should you and your team keep your headshots up to date?
We’ll give you some food for thought.Â
Staying Relevant
As team members stick around, a lot can change. From age, to hairstyles, to promotions, your team members don’t stay stagnant and your audience knows this.
Using updated photos of your team shows your customers that you’re constantly revamping content, you care about what’s on your website, and you value the impression you’re making.
People come. People go.
While you may have a core group of team members that have been working with you for years, some will inevitably decide to leave. With that, you may end up hiring new employees.
If your website continues to show old employee headshots or forget to add new team members, your business may appear disorganized and customers might be confused. They may subconsciously lose trust. Periodically updating company headshots prevents this.
Versatility
Headshots are not just useful for displaying who’s who on your company website. Photos of the people behind your business can and should be used for lots of marketing materials. Customers want to know who they're working with and buying from.
Next time you take team headshots, plan out some photos of team members in action. Send out a holiday email and include a group picture of your employees with a “thank you” to your customers for their business.
A little bit of connection goes a long way.
Schedule Your Team’s Next Photoshoot
While often overlooked, annual headshots can lead to a much-needed refresh of your marketing materials and keep your online presence relevant for your audience.
Are your images looking stale? Drop us a line and let’s talk.
