Email marketing services
Nurturing an audience takes strategy, understanding, and patience. With both AI spam and email regulations increasing, it is important that your email marketing strategy delivers real value to your audience.
As an email marketing agency, we blend our messaging focus with marketing best practices to create campaigns that will boost your website traffic, engage your audience, and grow your revenue.
PRICING RANGE:
- $4,500 - $6,500/month or included in an MSA partnership
Email content we create:
- Fundraising campaigns
- Product rollouts
- News and updates about your business
- Sales emails
- Educational content for your audience
What you get in an email marketing partnership with USDP
We use email campaigns as a powerful “bottom-of-the-funnel” marketing channel for reaching your existing audience. Many businesses have a CRM full of contacts familiar with their brand—and most of them are bad at capitalizing on that list. We work with our clients on a month-to-month basis to create emails that engage their audience well and drive them to take action.
Email campaign planning
We will develop the strategy for each email campaign we run.
Deliverables may include:
- Discovery meeting
- Industry research
- Audience segmentation
- Topic and timeline planning
Email copywriting
We will craft a message designed for opens and clicks.
Deliverables may include:
- Email subject ideation
- Email newsletter writing
- Sales drip campaign writing
Email design
We will craft a design for your emails that’s visually compelling for your audience:
Deliverables may include:
- HTML email design templates
- Text-based email design
- Email signature design
Who our email marketing services are for
Before you hire an agency to write your emails every month, we want you to be sure you have found the right fit:
You are a good fit if:
Look elsewhere if:
Our email marketing offerings
Newsletters
If you treat your newsletter as an afterthought, you’re missing out. Your newsletter should be a high-value touch point with your audience that draws them back to your website on a regular basis. We have written newsletters of various cadences for clients in different industries.
Promotional campaigns
Email marketing can be a highly-effective promotional channel. We have run promotional campaigns for:
- Product or service promotion
- Limited time offers
- Non-profit fundraising appeals
Drip campaigns
Drip campaigns are useful for engaging with dormant contacts on your email list. Whether you have a B2B or B2C audience, placing prospects on a multi-step drip campaign can keep you in their mind during the decision making process.
Frequently asked questions about our email marketing services
Sometimes it’s easier to jump straight to what’s important. Get quick answers about how we work.
-
We are a Klaviyo partner and often use their platform to send emails for clients, but we regularly work with other providers depending on our client’s preferences.
-
Yes! We have many clients that have us manage their Mailchimp account.
-
Yes. CRM integration is the key to a successful email marketing strategy.
-
It depends on what you are emailing about. Email content that is truly valuable shouldn't fatigue your audience, so don’t be afraid to send frequently. We typically recommend emailing between once a week and once a month.