Website design and devlopment

Website design and development services build the digital home of your brand. For most businesses, it's more important than their physical location. A new website is a significant investment. If you know a website project is in your future, then you probably have some questions.

Let's address:

• USDP's approach to web design and development
• Who our website services are best for
• Our website pricing
• How our website services compare to other options
• How to calculate return on investment

What you get with a USDP website

Our design and development process

We follow a 4-step process for designing and developing our custom website solutions:

Messaging and discovery

• The strategic phase for developing your brand's digital foundation
• 10% of total workflow
• Deliverables may include
  • internal messaging guide
  • sitemap
  • written website content

Design direction

• The creative phase for solidifying the visual style of your web presence
• 30% of total workflow
• Deliverables may include:
  • Examples and inspiration
  • Two homepage concepts
  • Interior page and component prototypes
  • Considerations for responsive and ADA accessibility design

Website development

• The build phase when your website turns from a prototype into a functioning website
• 50% of total workflow
• Deliverables may include:
  • Development unique pages and page components
  • Responsive development for desktop, tablet, and mobile
  • SEO best practices
  • Quality assurance

CMS training and pagebuild

• The final phase in which we work together to get your site ready to launch
• 10% of total workflow
• Deliverables may include
  • Hands-on CMS training
  • Blog content management overview
  • New page creation training
  • CMS documentation
  • Collaborative pagebuild between USDP and client

Website frontend design examples

The mark of a well-designed website is a seamless blend of form and function. Essential information must be presented in a way that is simultaneously incredibly clear and highly engaging. Our messaging-focused approach to design keeps this balance a priory. Check out some of our best examples of intuitive website design:

• Hamilton County Board of Elections - democracy made accessible
• Schneider Geospatial - SaaS simplified, beautifully
• Adena Health - healthcare information delivered with clarity
• Kaivac - the engine of a marketing machine

Website Backend demo

The front end design of the website is only part of the picture. Much of your satisfaction or dissatisfaction with your website will likely come from how easy it is to edit your website using the content management system, so it's important to figure out which CMS will be the right investment for you.

USDP has a few different CMSs we choose from when building websites, but our preferred choice is Sanity, a headless CMS. If Sanity is new to you, we encourage you to learn more about it and view the demo on their website.

Explore the Sanity Backend

Who these services are for

A USDP website isn't for everyone. We want you to choose the best web partner for you, so here's an honest breakdown of what makes a client the right fit for us.

How our website design and development services compare to your other options

Again, we want to see you choose the web partner that is best for your needs. With that in mind, here is an honest look at how we compare to our other options.

How much does a website cost from USDP?

This is the big question. Here it is simply put:

Our websites typically cost between $15,000 - $100,000.

This can be broken into 3 smaller ranges:

• Straightforward company websites: $15,000-$30,000
• Medium-sized company websites: $30,000-$60,000
• Complex digital hubs: $60,000-$100,00+

To learn which range you fit into, check out our detailed pricing guide or watch this video:

What is the return on investment (ROI) for a website from USDP?

As you now know, a website is a big investment. How do you figure out if it's worth it?

A new website can help your brand in two principle ways:

1. An increase in traffic to your website
2. An increase in the conversion rate of your website traffic

Let's look at how to find the returns for each metric

Increase in website traffic

If you know your website's current conversion rate (that is, the amount of people that visit your website that become leads), as well as your close rate for inbound leads, then you should be able to predict the ROI of your new website.

Let's hypothetically say that 1% of visitors to your website eventually become customers. Then let's say that your average deal value is $1,000.

Let's conservatively that your new website causes a 20% increase in website traffic, though we typically see results significantly higher (with some clients having as much as a 317% increase in traffic).

If before you had 100 visitors each month, you would have made $1000 each month from your website. Now, with the new website, with all else being eual, you will make $1200 each month.