How much does building a website cost in 2025?

When a website redesign is necessary for your company, or you are launching a product or service for the first time, there is one question that you are probably the most eager—yet also most anxious—to ask: How much will this website cost?

Like most big questions, the answer is a resounding it depends.

There's a huge range of potential costs based on many factors. We will attempt to answer this important question and provide you with some guidance. But don’t worry, we won’t leave you more confused than when you started. Let’s break down this wide range a little more to give you a better idea of the factors it depends on.

A Budget Under $10,000

So, how much does building a website cost? First, let's cover the lowest price range of less than $10,000. If your maximum budget is less than $10,000, you need to know a few things. You should seriously consider doing this project yourself and not hiring a small website company. The reasons are many from our 20+ years in the business, but here are 3 important points for your consideration.

  1. Most people regret the decision. We all have expectations about our website, but we've spoken with countless companies over the years who wish they had never spent this amount of money in the first place. They did not get what they were looking for, and the whole project has created more headaches than it was worth.
  2. There are great tools for doing this project yourself. The obvious front runners are WebFlow.com, Wix.com, and Squarespace.com. Each platform allows you to pay a low monthly fee to host your website and provides intuitive tools for crafting a nice website. Honestly, with ChatGPT and YouTube answering your questions, you can certainly pull it off and reduce the cost of building your website.
  3. Although you might be saying, "I don't have the time to build a website," you don't want to waste what little time and money you have on a small budget, over-promised, and under-delivered website. USDP would use these do-it-yourself tools if we were in your shoes.

Straightforward Company Website: $15,000 – $30,000

A graphic depicting the parts of a straightforward company website

This is the range for most simple websites. The smaller your site and the simpler your needs, the less you can expect to be charged. The reason this lower cost range is possible is because tools like WebFlow.com and WordPress.org have starter templates that save both design and development time.

Here is a quick checklist to help you figure out if you fit this website price range:

You are in this range if:

  • You don't need anything sophisticated or unique, but I can't do this project alone

  • You just need 5-15 pages of content, plus a way to contact us

  • You don't need any branding, logo, or content writing

  • Your site doesn’t require any complex custom design. A template of you choice modified to my brand is just fine

  • Your site doesn't need to be integrated with any other technology

  • You want there to be some flexibility so I can grow the pages and functionality in the future

Does this sound like you? What will determine the cost of building your website between $15,000 - $30,000 is how much time will be needed to customize your template, plan the structure and flow of the website, and help you with the content. Time is money in the agency world (planning, writing, designing, developing).

A Medium-Size Website: $30,000 – $60,000

A graphic depicting the parts of a medium-sized website

This is the average range for most small to middle market companies. These websites are typically focused on generating leads for products, services, or donations, with content and pages designed to convert visitors. These websites are built to be the crowning piece in a larger marketing strategy.

Here is another checklist to help you figure out if you fit this website price range:

You are in this range if:

  • You need a marketing website with functionality to educate visitors, showcase offerings, and capture leads.

  • Your content and messaging need to be crafted to convert

  • You need help with high-level content on my top pages

  • Your site will have dozens of pages, a blog, and likely multiple other content types

  • Your site needs custom design elements to make our brand stand out

  • You need help building all the pages of my site

  • You need lead forms integrated with my CRM system

Does this sound like you? The $30,000 price swing will depend on the complexity of your company pages and design elements, the amount of content we end up writing for you, and the time it will take to build all the pages.

A Complex Digital Hub: $60,000 – $100,000+

A graphic depicting the parts of a complex website

This range is typical for large enterprise websites with custom design and functionality needs. This range is still obviously very large. As a general rule, the more complex your website needs to be, the more expensive it will become.

Here is a final checklist to help you figure out if you fit this website price range:

You are in this range if:

  • You need a large, custom website serving multiple purposes for several audiences

  • You need a partner to help us map out the customer journey

  • You may need a branding refresh as part of this project (e.g., logo, colors, fonts, etc.)

  • Your brand messaging needs to be clear and convincing

  • Your site needs a custom design with unique elements

  • You may need eCommerce functionality to sell products

  • Your site will potentially have hundreds of pages with several different content types and interactive features

  • You need help writing and building most of the pages in the website

  • You need your website to be search engine optimized (SEO) and have page redirects from the old site

As you can see, the complexity here has gone up significantly. The website price variation from $60,000 - $100,000+ will depend on the extent of custom design, branding, messaging, products, SEO, and pages. We sometimes use the analogy of building a house to explain pricing for a website. There are small, medium, and large homes, and lots of decisions about the rooms, materials, windows, doors, fireplaces, kitchen, bathrooms, etc. that determine how much it will cost to build your home.

We hope this has answered the big questions: How much does building a website cost?

If you need help figuring out where you fit, get in touch, and we will provide your team with a more tailored estimate.