How to use the Sanity CMS for AI-SEO

The AI-enabled marketplace demands a content-first marketing strategy. Your team needs to be constantly creating, and what they create needs to be managed well.

Fortunately, if you are one of the many forward-thinking companies running on Sanity’s “Content Operating System,” then you already have the right tools to build a content strategy perfectly suited for AI-SEO success.

Let’s explore what you can do to get the most out of your Sanity Studio:

Edit content and heading levels using portable text

Using correct semantic structure is one of the bedrock elements of SEO and AI optimization. Unfortunately, with many websites, the semantic structure ends up getting jumbled at some point during the handoff from designer, to developer, to content manager.

Sanity’s Portable Text fields help to eliminate this problem. Content editors can easily write or paste text WYSIWYG-style into the CMS. Sanity’s simple editor makes it easy to select heading levels while editing the document. Because Portable Text uses JSON data rather than HTML or Markdown, the text you put into the CMS can also be posted to other non-browser-based platforms (like mobile apps) without issue. This also makes it easy to write content in a platform like Google Docs then easily paste it into Sanity in the correct format. If you choose to use AI written content, you can also prompt the LLM to provide the content in Markdown format and easily paste it into Sanity.

Use SEO and Schema Widgets

Many of the technical best practices at the heart of AI Optimization are borrowed from the classic SEO “musts.” Because Sanity Studio is flexible and developer friendly, your tech team can build custom SEO/GEO widgets for handling important fields like SEO headings, descriptions, and keywords. Similar widgets can also be built to format the correct schema data.

Get help from Sanity AI assist

Sometimes the best way to create content primed for AI discovery is to work with someone on the inside. With Sanity AI Assist, you can use artificial intelligence to improve your content process without having to leave Sanity Studio. Sanity AI Assist has access to your body of content and can be helpful for a number of processes, like creating interlinks to your other content, recommending schema types, and checking for best practices. If your Studio has AI Assist turned on, you can start using it to enhance your workflow today.

If you are using Sanity and want help getting the most out of your Studio, reach out to our team for free advice on how to improve your AI Optimization strategy.