What is the cost of LinkedIn advertising?

LinkedIn advertising is a popular tactic for reaching a highly-targeted B2B audience. If you are drafting your marketing budget an want to make sure you have room to run campaigns on LinkedIn, here are few things to keep in mind.

Ad spend costs

This is the amount that you will pay directly to LinkedIn to advertise on their platform. The budget you set for you ad spend is entirely up to you, but LinkedIn campaigns can take a number of forms with different CPMs (cost per 1000 impressions), which will dictate the effectiveness of your total budget.

As a general rule, we don't recommend pursuing LinkedIn ads unless you can comfortably afford 3 months of ads at a $3000 monthly budget. LinkedIn is known for its high CPMs, and running campaigns with a smaller budget will likely result in little to know return.

For more information on LinkedIn ads best practices, please review our checklist.

Ad management costs

Set up

In order to build campaigns that are targeted at your specific audience, your agency will take you through a set up process that lasts roughly one month. This will involve research into your business and target audience, decisions about which ad types best fit your needs, and the creation of any content or ad creative.

For US Digital Partners, this phase will be paid for with a one-time ranging from $3,500-$7,500. The exact amount will depend on the complexity of the campaigns you are aiming o build.

Ongoing Management

After the set up process is complete, your agency will continue to provide ongoing support to make sure that the ad spend that you pay directly to LinkedIn is being smartly spent. This will involve regularly activity in your LinkedIn Ads account to monitor and optimize campaigns, as well as monthly reporting.

At US Digital Partners, we will set your monthly management fees to a fixed rate that best fits your needs. We determine this amount based on how many hours of monthly support will be needed to maintain the campaigns you choose to run. We do not charge based on a percentage of the ad spend you pay to LinkedIn. This way you can be assured that we are not incentivized to recommend that you raise your ad spend without good reason.

Typically, our monthly management fees are between $1,850 and $7,500. The set monthly price is determined by how extensive your campaigns are, as well as if you choose to run ads on any additional platforms.

Best of luck on your LinkedIn Advertising journey