What video production tools do you use?

Video is an incredible medium for conveying messages and emotion to your audience. If you have ever played around with video editing yourself, however, you know that producing professional videos is not an easy task.

Like any other craftsmen, our video production specialists have a variety of tools in their toolbelt, and they know which one to use for each job. As new technologies have hit the market, we have expanded and refined our video production inventory to include the best tools for the job.

Video production tools we prefer

Adobe Premiere Pro

Premiere Pro is the dominant video editing software on the market. It is incredibly powerful, and it is a regular tool in our toolbelt for large video projects.

DaVinci Resolve

We enjoy occasionally using Blackmagic Design's DaVinci Resolve as an alternative to Premier for certain projects. It is packed full of features and very comparable to Premiere Pro, while also being significantly cheaper over time.

Adobe After Effects

Adobe After Effects is ideal for creating fully-animated motion design videos, or it is just as useful for creating simple animations to add to a live-action video project.

CapCut

While we certainly love tools like Premiere and Resolve for perfecting large-scale productions, CapCut is a clear winner for making quick and simple edits to short-form content for social. It is powerful enough to be used well by an expert, but is also very easy to grasp for beginners.

Descript

Like CapCut, Descript is great for editing lower-production content for social media. We prefer Descript for dialogue-heavy video bytes because of its ability to quickly edit using the video’s transcript. Descript can also be used to easily edit podcasts and long-form discussions with multiple people.

Blackmagic Cinema Cameras

High-quality video gets us very excited. After years of research and experimenting, we have found that our favorite cameras for capturing the quality we desire come from Blackmagic Design.

While there may be a few apps and tools that we use occasionally that didn’t make the list, these tools are our “must-haves” when we approach a video project. If you have more questions about our video production philosophy, drop us a line and ask to talk to Daniel Calderon, our Associate Creative Director of Video. We guarantee that once you get him going, he will tell you more about video production than you thought you wanted to know. You’ve been warned.