How do I produce more content for my website?

Content is king, and it’s becoming more important by the day in the age of AI.

From optimizing for AEO and GEO to helping your sales team close deals, good content drives brand success and fuels the bottom line.

Most websites don’t have enough content. We’ll show you how to make more.

Find something to write about

Pull from your FAQ Page

The best content is easily digestible and enjoyable. If people love it, search engines will too.

Frequently asked questions are a great place to start when generating content. These topics are typically very relevant to your customers and make fantastic material for blog posts.

Google’s algorithms are prioritizing originality over outdated tactics and stuffing keywords into irrelevant web pages won’t fly. Getting in the rankings now requires high-quality, engaging content that provides actual value.

The benefits of increasing your content are exponential. In addition to happier customers, the AI algorithm will reward you. AI can only pull from what you currently have available, so give it something to talk about.

Don’t have an FAQ page? Consider building one out. We think it’s a great investment.

Interview your sales team

You may think you know exactly what your customers are thinking. If you’re right, then great!

But, hear us out.

Your sales people are on the front lines of the customer experience. They’re most likely aware of the latest questions and concerns your audience has. Sit down with them and find out the nitty gritty of what the people want.

Sales teams and marketing teams often have a lot to learn from each other, and blog posts and FAQ inspiration can be garnered from the simplest of sales conversations.

Report on news in your industry

Part of building a trusted brand is proving that you’re an expert in the field.

Thought leadership builds credibility and keeps your audience informed on updates and developments in your industry.

Become a student of your industry. Report on developments like an investigative journalist.

Continuing to educate yourself, your team, and your audience is an easy way to produce relevant content. It’s also a great habit to ensure that your team is genuinely up to speed on the most important issues.

Find a way to write it

Make the time to do it yourself

When there are invoices to file, inventory to replenish, and employees to pay, content can become an afterthought. Getting into the habit of blocking out time for writing will help you prioritize this vital component of your operation.

Start by writing the blogs and FAQs yourself. Address the topics that you know your audience is interested in and build genuine expertise in your area. Keep an eye on the traffic to your website to see how the content is doing.

Most people, however, don’t have the time or make the time to do this.

Luckily, there are more options.

Use AI

Using AI is the fastest way to generate content for your business. AI knows a lot and has an answer for most questions.

However, it’s easy to use AI as a crutch to disguise a lack of expertise. People will eventually see through generic AI content and you’ll likely lose some credibility.

AI is a great tool for inspiration, organizing your thoughts, proofreading, and some simple content creation, but you’ll benefit more from writing original pieces, with a little help from AI on the copy-edit.

Hire a writer

Hiring a writer is the best of both worlds.

Content creators can accommodate your busy schedule and help your brand build expertise, all while maintaining human authenticity. If there’s room in your marketing budget, investing in a writer can do wonders for your business.

Whether you’re contracting one blog post a week, or a full breadth of social posts, ads, website copy and emails, a writer’s touch will exponentially increase your content’s quality and quantity.

Content strategy may sound intimidating, but the worst thing you can do is nothing at all.

If you’re looking to boost your brand and show up where the consumers are, start writing!