What industry experience do you have?
As a marketing agency, we will be the first to tell you that every business needs marketing. That being said, however, a business’s marketing strategy depends heavily on what industry it’s a part of.
Take for example a roofing company and a medical equipment supplier. Both companies need to leverage their website to onboard new customers, but for each company, the strategy looks very different. The roofer might run seasonal, geographically-targeted ads promoting a free estimate tool on their website. On the other hand, the long sales cycle of the medical equipment supplier leads them to develop a strategy focused on nurturing a highly-targeted audience through email campaigns and remarketing.
As a business owner or marketing leader, we understand that you value working with an agency that understands the unique opportunities and challenges in your industry.
So do we have experience in your industry?
The short answer is—probably.
For almost the last two and half decades, have worked with a range of companies of different sizes and industries. We have found that keeping a diverse portfolio of work prevents us from developing marketing blind spots by exposing us to the variety of marketing trends transpiring across many industries.
That being said, we have certainly refined our “sweet spot” and do have certain businesses that we work with better than others. Do you fit in?
Our core focus: Small to middle market companies ($10M-$100M in revenue)
This country is built by small businesses, and we are proud to support several as their marketing guides. We have worked with many clients both above and below this range, but our years of experience have shown that our best client relationships happen with companies in this sweet spot, no matter the industry.
Industries we work well with
Though we aren’t industry specific, we have had repeated success in several verticals. We’ve listed several here in no particular order, but visit our portfolio if you want specific examples of our work.
Manufacturing
We love building with manufacturing clients of different kinds, like:
- Machinery
- Packaging
- CPG
- Chemicals
- Robotics
Construction and Real Estate Development
We’ve provided marketing services to construction companies with specialties like:
- Design-Build
- Architecture and design
- Custom home interiors
- Urban revitalization
Government
While they might not function like your average business, we have provided custom development services for local governments and agencies, including local:
- Board of Elections
- County Sheriff
- County Auditor
- Health department
- Probate Court
Healthcare
We are proud to apply marketing best practices to companies focused on providing and supporting lifesaving care, such as:
- Regional hospital systems
- Surgery centers
- Patient support services
- Medical suppliers
Professional Services
We know “professional services” can be a vague term, so here are some examples of our favorite clients from this industry.
- Consulting
- Managed services
- Software implementation
- Finance and wealth management
Nonprofit organizations
Nonprofits need marketing too! We have helped generating donations and awareness for nonprofits with a variety of focuses, including:
- Overseas missionwork
- Regional charity
- Economic development
- Education
Industries we avoid
Throughout our years of experience, we’ve learned to admit that some industries just aren’t the best fit for us. If your company is in one of these industries, no hard feelings, but it will probably be in your best interests to find a different partner.
- Legal
- Automotive
- Retail
We are proud to serve such a diverse selection of businesses, and we have seen again and again how keeping a broad book of business keeps us on top of marketing trends and full of ideas. If you are still trying to figure out if we are the right fit for your company, give this a read, or reach out to talk to someone from our team today.