The Sanity CMS isn’t for everyone.
We know, this is a pretty bold thing to post on Sanity’s website.
Allow us to explain:
Sanity is for companies that take their marketing seriously
Sanity isn’t the easy option.
If you’re looking to quickly spin up a simple website instead of spending time designing and building a strong, custom site, Sanity is probably not the choice for you.
Not every company makes their website a top priority, and that’s okay. If that sounds like you, we recommend a simple DIY option like Squarespace.
However, going with life’s easy options rarely yields tremendous success. If your business is aiming for something more than stagnation (which it probably should be), then a well rounded-marketing strategy is essential. In that case, we are convinced that Sanity is almost always superior to WordPress and other common CMS choices.
What does it look like to take your marketing seriously?
Removing friction
Not enough businesses consider the true cost of lackluster marketing.
A poor marketing strategy doesn’t just fail to attract and retain customers; it also drives them away. A slow website, a confusing message, and an outdated brand will prevent your target customers from truly exploring what you have to offer. Just think about your own browsing experience. You probably don’t have too much patience for frustrating websites, and you move on when you can’t find what you are looking for after 10 seconds.
When it’s implemented well, Sanity smooths out these common technical problems. Its light, headless infrastructure makes for fast-running websites. A talented team of developers can help you build a Sanity website that’s not only technically sound, but organized in a way that your customers can easily understand.
Publishing content
Experts all seem to agree that content, specifically great content, is an essential tactic in every modern marketing strategy. Content is one of the main currencies in the marketplace. It’s how people often first hear about you, do their research, and come to trust you. However, the digital world is full of noise, which is why that content truly needs to be great. Standing out takes 3 things:
- Quality: Your content needs to be genuinely helpful for anyone to care.. Being entertaining is certainly helpful, as well.
- Consistency: You can’t simply publish 3 blog posts and call it quits. You will end up left behind by algorithms always on the hunt for something new. Stick with an attainable content calendar appropriate for your industry.
- Reach: All modern content strategies have at least some multichannel component. Publishing to multiple areas gives your content a more effective reach.
It’s a no-brainer to run your content marketing initiative using a platform that calls itself the “content operating system.” Publishing is Sanity’s bread and butter; their entire content management system is optimized for it. While the "quality" aspect of content creation takes elbow grease and a good knowledge of your audience, Sanity makes consistency and reach significantly easier. It’s designed to support regular posting, and it even allows you to post across multiple platforms all from the CMS. Sanity is also an excellent platform for SEO and AI optimization. If conquering content marketing is a big item on your goal sheet this year, Sanity gives you the tools to do it.
Trusting your website as a lead source
If you want your website to generate leads, then you need to treat it like a salesperson. That means giving it more than pretty colors, flashy images, and a clunky contact form. Your website needs to be an expert for your product and an advocate for your customers. It should have the answers to all of their questions (even the ones you are scared to put online), and it should put the customer in control.
Buyers struggle to trust salespeople that hold back information. Have you ever felt put off when a seller wasn’t upfront with pricing or the fine print? Don’t let your website do the same thing. Let it do the selling for you. You might even have a website that handles the entire sales process through eCommerce. In that case, you need stellar product pages and secure payment processing.
Sanity is trusted by B2B and B2C teams alike for building powerful sales engines. Whether they are selling footwear or software, Sanity helps these companies build the perfect sales funnel for the modern information-hungry customer. Its seamless integrations make it especially effective as a CMS when working with eCommerce platforms like Shopify.
So is Sanity right for you?
If you are the sort of person reading blog posts about a CMS, then chances are you take marketing seriously. If Sanity has you intrigued, give it a shot. Don’t worry if digital marketing isn’t your thing. Our team can discuss whether a Sanity implementation is right for your company. Just reach out.
