A patient hub services company pursues digital marketing excellence before, during, and after a merger
For most people, the world of medicine and healthcare is overwhelming. Confusing drug names, insurance fine print, and complicated online systems are a lot to juggle when you’re already dealing with a serious diagnosis. That’s where patient hub services can bridge the gap.
Patient hub services mediate between pharmaceutical companies and the patients who rely on their products, and Valeris has emerged as a powerhouse in this field. For years, we’ve been working with Valeris to help them market their niche services in the complex field of B2B life sciences.
Getting started with Valeris
Valeris was formed after a 2025 merger and has been growing aggressively ever since. Our partnership with the Valeris team started in 2022, through one of its merger predecessors.
When we first met the team, their online presence didn’t match the scale of their expertise. Despite their respected position in the industry, their website felt outdated, their brand identity was inconsistent, and most importantly, their messaging wasn’t clear. Their value, both to patients and pharmaceutical manufacturers, wasn’t shining through.
Valeris Marketing Roadmap
As Valeris grew into what it is today, we’ve helped their leadership, past and present, navigate every stage of the marketing roadmap.
Messaging: Setting the course
We started by redefining the core messaging, which would serve as the foundation for all future marketing. This clarity not only benefited external audiences but also helped reinforce internal company culture, uniting the team around their core mission.
Branding: A necessary refresh
Once the messaging was aligned, we gave the logo, color palette, and visual assets a fresh new look: one that reflected where the company was headed.
Branding Proprietary Technology: The organization’s proprietary tech platform was a huge competitive advantage, but it had no distinct identity. We worked together to give it a strong brand name and a cohesive visual feel.
Developing Collateral: An effective brand can’t just live on a screen. We created various pieces of marketing collateral and trade show booth designs for their team to hand out to the public and exchange with industry peers.
Website: Creating a hub for the hub
With messaging and branding in place, it was time to build a website for Valeris’s predecessor. It needed a strong visual impact that also supported lead generation and recruitment.
Launching the New Website: The new website quickly yielded impressive results that contributed to newfound momentum.
- +121% increase in website traffic
- +214% growth in SEO rankings
SEO and Performance Marketing Support: From the early days of the new website launch through the transition of the recent merger, we’ve managed prospecting, remarketing, and recruiting campaigns and provided ongoing SEO support to keep website rankings on the rise.
Video: A strong culture on display
During our years of partnership with Valeris, we’ve collaborated on multiple videos:
A Live-Action Recruiting Video: Life sciences companies get their competitive edge from a strong team of great people. We journeyed to the organization’s HQ to capture their team in action and created a recruiting video that showcased their strong company culture.
Trade Show Loops: Every little bit of communication matters on the fast-paced floor of a trade show. We wrote and created a motion-designed looping video to display on screens.
Strategy: Assisting with the merger
During the 2025 merger, our initial focus was on communication support for the newly expanded Valeris team. Bolstered internal communication capabilities were needed to ensure all employees felt informed, heard, and valued.
Strategic Messaging: By combining our strategic branding, project management, and creative talents, we developed a comprehensive internal communications plan designed to personalize the leadership’s communications, provide consistent messaging, and maintain engagement throughout the merger. We led planning meetings and actively managed the execution of deliverables while collaborating with Valeris' marketing teams.
Technology Platform Positioning & Collateral: A core focus of our external communication involved crafting the narrative around Valeris’s multi-year investment in a new patient services technology platform. We also translated other complex technology shifts into clear, standardized messaging and produced the necessary collateral pieces so their team could conduct effective client outreach.
Client Reassurance & Migration Roadmaps: We crafted targeted talking points to reassure existing clients that current platforms remained fully supported during the merger. Our communications detailed the methodical, phased migration approach, ensuring clients were confident that their critical workflows, custom integrations, and data privacy would be completely protected.
Performance Marketing: Scaling a new company
USDP continues to help Valeris manage its digital advertising strategies across multiple platforms to capture market share and drive targeted engagement.
Search Engine Marketing: We are continuously executing Google Search campaigns focused on brand awareness, specific service lines, and competitor targeting, including strategic targeting during important market mergers.
Account-Based Marketing (ABM): We’ve developed highly targeted LinkedIn and StackAdapt display campaigns to promote Valeris to top-tier biopharma companies and executives.
Programmatic Display + Retargeting: Implementation of programmatic display and retargeting initiatives via StackAdapt has helped to re-engage previous site visitors and connect with new audiences.
Event-Based Targeting: The deployment of strategic geofencing initiatives, such as capturing conference audiences, has positioned Valeris as an industry-leading alternative partner.
Email Marketing: Account-based marketing in action
To help clients accelerate business growth, USDP develops customized email outreach campaigns directed at top-tier prospects. We support the entire lifecycle of these initiatives, from conducting interviews with key stakeholders to writing emails, deploying them, and reporting performance.
We’ve worked on account-based marketing for Valeris to increase their renown in strategic circles.
Campaign Management: We created and executed tailored email sequences for major pharmaceutical prospects, including comprehensive, multi-segment campaigns for specific accounts.
Technical Deployment: We ran end-to-end management of these campaigns, including template design, campaign configuration, sequencing, and list management.
Copywriting: activating the message
USDP regularly produces authoritative content to establish Valeris as a thought leader in the life sciences sector. By aligning this organic content with paid initiatives, we foster ongoing engagement and demonstrate client success.
Case Study Development: We have managed the entirety of the Valeris case study creation process, including conducting in-depth interviews with key Valeris players and writing the final stories. This process has produced impactful narratives for the Valeris team, highlighting successful partnerships with major clients.
Ad Copywriting & Messaging: We craft compelling, conversion-focused ad copy across all digital platforms, including Google Search ads, LinkedIn ads, and display ads.
Going beyond the results
It goes without saying that Valeris today is drastically different from its predecessors in 2022. The strategic and branding assistance we provided helped them get prepared for their 2025 merger and has helped them sustain this growth over multiple years.
Today, we continue to support Valeris and a few of its subbrands as they continue to see increased momentum thanks to their highly tactical digital marketing efforts.
