Patriot GIS
- INDUSTRY
Insurance
- NO. OF EMPLOYEES
2,100+
- TIMELINE
6 months
- PRODUCTS & SERVICES
Messaging and Website Redesign
- Visit Live Website
Patriot Growth Insurance Services delivers comprehensive insurance coverage for a wide range of industries and a diverse group of clients. Patriot prides itself on having the resources of a national firm while delivering the personal touch of a local partner.
Patriot needed a messaging refresh and a website redesign to unite their network of partners and promote their broad range of services, all under a common brand narrative. Key stakeholders wanted a marketing and messaging refresh that would bring partner agencies into the fold and communicate better to clients through the website.
A much-needed refresh of messaging and website.
USDP worked with Patriot to understand their services and rework their messaging. We redesigned their site to reflect their deep insurance expertise and their agency’s expansion. Our writers rebalanced Patriot’s messaging by incorporating more client-centric copy without losing focus on the partner agencies. Our account managers, designers, and developers designed and built a new site that showcases Patriot’s niche expertise and varied industry experience. Patriot’s new website speaks to clients and partner agencies alike and is a great support for teams during sales conversations. It showcases Patriot’s unique capabilities as a top 25 national insurance agency: big enough to handle complex needs but small enough to pay attention to the details. USDP is excited for Patriot’s success and growth, and for the launch of this new site. We’re looking forward to our continued partnership as we further optimize the site’s functionality with partner landing pages and better search functions for finding the closest agency.
