website

Natorp's

  • INDUSTRY

    Landscaping

  • NO. OF EMPLOYEES

    200+

  • TIMELINE

    18 weeks

  • PRODUCTS & SERVICES

    Messaging, Branding, Website, eCommerce

  • Visit Live Website

Natorp’s Nursery is the best place in our region for finding the plants you need. For generations, they have grown and delivered just what people need to beautify their property. In fact, they grow 85% of their products just north of Cincinnati. Natorp's sells directly to consumers and landscapers and wholesale across the country.

However, the company leadership realized shopping habits were shifting online, and they needed to entice customers to come to the nursery or just buy products online. Could they get shoppers excited with a beautiful new website? Could they actually sell plants and trees online for pickup or delivery?

Flower pots on a porch.
Pictures of four different plants.

The Start

Plant the seed.

Natorp’s and USDP have worked together for years to re-imagine the company’s online presence. This world-class nursery needed to enable online shopping, ordering, and curbside pickup to meet the modern demands of customers. The partnership has been a tremendous success, growing online sales each year and putting more and more inventory online.

an image of an plant ecommerce listings
A screenshot of the Natorp's mobile website with vibrant potted plants

Moving towards success

Watch it Grow

We want to be clear and realistic about this digital transformation story. It wasn’t easy for Natorp’s to invest the time and money in eCommerce and to create an online nursery. Kyle Natorp and his team worked hard to craft an experience customers would love, but the reward of new sales growth has made the vision pay off. Patience and dedication were necessary to bring products and functionality online, and now the internal team maintains the digital inventory, pricing, and overall customer experience.

I picture of the landscape design process and content.
Picture of the home page of the website. A woman holding plants.

“I would recommend US Digital Partners to a friend or another business just because our experience has been so great and they are easy to deal with. They listened to what our challenges were and what our unique situation was and provided us with something that was unique. You don't want something that's just like everybody else. You need something that's going to work just for you. US Digital Partners did a great job of doing that for us.”

-Kyle Natorp, President

Kyle Natorp photo.

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