FinEd50
- INDUSTRY
Education
- NO. OF EMPLOYEES
150+
- TIMELINE
3-4 weeks
- PRODUCTS & SERVICES
Branding
- Visit Live Website
The Council for Economic Education (CEE) and Visa partnered to create FinEd50, a coalition of partners whose goal is to improve personal financial education (FinEd) among all young people in the United States. The need was simple: create a brand that appealed to a younger audience while still being attractive to donors.
With this audience range, it would be easy to end up with a jumbled identity. But that’s just not how USDP does things. We explored a range of design strategies and methods for communicating with color theory, always considering how FinEd50’s overarching mission required a simple yet powerful design. Our team collaborated through every phase of the complex branding process. Fresh and energetic, the electric colors and blocky shapes of the new logo are action-oriented and ready for practical use. Our team particularly loves how the branding helps inspire change while feeling friendly and approachable.
Cincinnati Digital Marketing Agency
We love serving this city. Since 2002, we have been providing digital marketing services to small and middle-market businesses (and more) in Cincinnati.
From our office on the banks of the Ohio River at Sawyer Point, our team of strategists, writers, designers, developers, and analysts are proud to help many businesses in the Greater Cincinnati area reach their audience on the web.