FinEd50

The Council for Economic Education (CEE) and Visa partnered to create FinEd50, a coalition of partners whose goal is to improve personal financial education (FinEd) among all young people in the United States. The need was simple: create a brand that appealed to a younger audience while still being attractive to donors.

With this audience range, it would be easy to end up with a jumbled identity. But that’s just not how USDP does things. We explored a range of design strategies and methods for communicating with color theory, always considering how FinEd50’s overarching mission required a simple yet powerful design. Our team collaborated through every phase of the complex branding process. Fresh and energetic, the electric colors and blocky shapes of the new logo are action-oriented and ready for practical use. Our team particularly loves how the branding helps inspire change while feeling friendly and approachable.