website

Cincy Brand Hub

  • INDUSTRY

    Economic Development

  • NO. OF EMPLOYEES

    2

  • TIMELINE

    16 weeks

  • PRODUCTS & SERVICES

    Messaging, Branding, Website

  • Visit Live Website

Cincinnati Experienced approached USDP with an exciting challenge: create an online platform where business leaders could easily access digital assets when speaking about the greater Cincinnati region – that includes photography, copy, brochures, travel itineraries, and more. Together, Cincinnati Experience and USDP created the Cincy Brand Hub. The available assets were divided into five main sections: Speak Cincy (copy guidelines), Marketing Materials (brochures and banners), Visual Toolbox (photos, video, social media links), Itineraries & Things to Do (visitors guides). This secure access (extranet) application for promoting the Cincinnati brand has been very well received by civic and corporate marketing leaders. It is just one of many pieces working together to elevate our community outlook.

Screenshot of the Brand Cincy homepage
Screenshot of the Brand Cincy Hub login screen
A detailed view of the Brand Cincy Hub navigation
A screenshot of the Cincy Brand Hub contact page
A screenshot of a series of download buttons on the Brand Cincy website
Detailed view of fonts and components from the Cincy Brand Hub
View of color scheme from the Cincy Brand Hub

WELCOME VIDEO

Creative strategy through video

The finishing touch to the website was the welcome video. Our team shot and edited a two-minute video with local leaders to introduce the site and get visitors excited. It worked! The signups are growing and the work is getting out.

Work

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