America's River Roots Festival
- INDUSTRY
Consumer Products
- NO. OF EMPLOYEES
10
- TIMELINE
8 weeks
- PRODUCTS & SERVICES
Website, eCommerce
- Visit Live Website
At USDP, we love meeting clients who have serious ambitions and are ready to take some risks. When you pull together some of Cincinnati's brightest leaders and the desire to promote our local history and culture, there's nothing left but to go big.
America's River Roots Festival brought tens of thousands of people to the Cincinnati riverfront in October 2025 for riverboats, music, culture, and cuisine in a way never done before. The challenge was that the festival team was starting from ground zero with a new concept.
This ambitious plan needed digital execution support, and it didn't take long for our team to climb aboard this project and help them bring it to market quickly.
Designed to Inform Visitors
USDP only had 8 weeks to bring this vision to a new website, complete with online ticket sales integration. From planning to design to coding, it had to happen in a hurry for a planned media blitz. The team worked relentlessly to produce a stunning website that would welcome visitors from around the country.
All-out Push for Awareness
As the festival marched closer, we worked with the ARR team on additional phases of work to prepare their website to serve their massive audience.
"US Digital Partners helped bring our brand to life through AmericasRiverRoots.com. We are building momentum in awareness, engagement, and revenue through our website with the implementation of a new design system and the ability to sell riverboat cruise tickets. The team's leadership, work ethic, and passion for the project were a huge asset as we reached our development goals in a very short period of time."
-Chris Horn - Marketing Director
Enhanced User Experience and Engagement
The results have been impressive. The website generated tens of thousands of ticket sales, and all of Cincinnati enjoyed a memorable festival on both banks of the Ohio River.
460,000
Visits to the ARR event website
72,000
Tickets sold for the weekend
