Who owns my website, creative assets, and data?

When you hire a digital marketing agency, you’re taking an important step. You know you need support for your marketing efforts so you’ve decided to call in backup. This can be a great way to take your marketing to the next level, but you might have some reservations about collaboration.

When you partner with USDP, will you lose control over your digital assets and creativity?

Thankfully, the short answer is no! Let’s discuss.

Every Client Has a Different Starting Point

At USDP, we work with companies who are at all different stages in their business and marketing journeys.

Some companies are just starting out and need to build a marketing strategy from scratch. Others may have been in business for years, getting by with DIY marketing efforts that are just not cutting it anymore. Still others have worked with marketing agencies in the past but they’ve outgrown the relationship and they’re looking for a change.

Regardless of where you’re coming from, USDP gives you the support you need and the autonomy you’re looking for.

Maintaining Ownership of Your Brand and Assets

Hiring an agency can feel daunting and you may feel hesitant to give up some of the reins, but with the right group of professionals who approach the relationship as a partnership, the dynamic is collaborative instead of suffocating. At USDP, our main objective is to bridge the gap between where you are and where you want to be in your marketing journey.

We have no agenda!

Our goal is to help your business grow and shine in all your digital spaces. That work looks different for each client, and we tailor our approach to your individual needs.

So who owns your website, messaging framework, blogs, email campaigns, ad accounts, videos, logos, eCommerce site, web apps, etc?

You do!

When we create marketing materials for you, you retain those assets during our partnership and even after a partnership ends.

If at any point you decide to part ways with USDP, we will not hold your websites and assets hostage! Not every agency can say the same. This is unprofessional, and you deserve better.

A Culture of Collaboration.

When you sign on to a partnership with USDP you’ll work with designers, writers, account managers, performance marketers, and developers who are driven by a passion for their specific disciplines. They know a lot and they’ll want to share their knowledge with you.

But, you know a lot too. You’ve been in the thick of your business and your industry, and you know what makes it tick. That’s why partnership is so valuable. As the client, you have the opportunity to co-create your marketing momentum. With your client expertise and our marketing experience, we’re a perfect team.

A marketing collaboration with USDP involves regular meetings, opportunities to give and receive feedback, and the openness to pivoting as we learn more and build a robust marketing strategy. We’ve learned a lot over our 23+ years in business and we know what we’re talking about, but we’re constantly expanding our horizons as we work with our clients and absorb their feedback.

If you’re interested in learning more about a marketing partnership with USDP, set up a call with one of our client leaders. They would be happy to help!

For more information about how USDP works, check out our FAQ page.