How do I get started with US Digital partners?

So you are ready to take your digital marketing to a new level?

We are excited that you are interested in working with us, but we first want to walk you through the process of getting started with us so you can feel confident about your decision.

Identifying your marketing needs

If you are reading this, then you probably have a good idea of what your marketing needs are, but if not, don’t sweat it. Figuring out your biggest challenges and opportunities is an essential, yet often difficult aspect for creating a marketing plan.

Fortunately, we have plenty of experience playing “marketing therapist”. If you are staring down a laundry list of marketing problems and don’t know where to start, our client leaders will take a look under the hood and identify the most crucial marketing needs that require immediate attention.

For more insight on what identifying your needs looks like, here are a few questions you can ask yourself:

Choosing a way forward

Once we have a mutual understanding of your most pressing marketing needs, we need to then determine an arrangement for meeting them. While our customers all require our highly-customized solutions, we typically end up providing our services in one of two formats:

Option 1: Partnership

Our primary way of working with our clients is through ongoing partnership. After all, the word “partner” does take up nearly half of our logo.

Most digital marketing activities are best executed on a month-to-month basis. Digital advertising, SEO, and website support are all activities that need ongoing attention. On top of that, we have found that our best relationships occur when we can act as an extension of the client’s marketing team. This often involves pulling from the different disciplines of USDP (such as design, development, or performance marketing) to help our clients achieve their goals for that month.

Partnerships like these are flexible. One month we might be focused on assisting with a content campaign on their website. The next we might be designing material for an upcoming tradeshow. Our account managers serve as the single point of contact for our clients, and they act as the internal quarterback ensuring that all marketing goals are achieved.

Because the deliverables we provide each can vary depending on our clients needs, the main factor in determining the structure of our partnership is level of need. Again, these agreements are highly custom, but they typically fall into categories.

Do any of these sound like you?

Once we’ve found the level of support needed to meet your goals, it’s time to get to work! Your account manager will help you come up with a plan, introduce you to our team, then it’s off to the races.

If you are interested in this type of ongoing support, check out the guides below to see how we scope partnerships for certain marketing needs.

Option 2: Projects

Some marketing needs are two specific to be executed as part of an ongoing partnership. Initiatives like website redesigns, brand refreshes, and company videos are typically best scoped as projects with specific deliverables and defined timelines.

When a project is appropriate we will work with you to develop a statement of work that addresses your marketing goals. For many clients, projects are often followed by an ongoing partnership to handle regular marketing needs. Clients in partnerships will also sometimes require projects when they have a specific need that exceeds their level of monthly support.

If you are looking for more information on how USDP scopes projects, check out the guides below.

Now that you have an idea of how to get started with USDP, you are ready to take the first step: reach out! If this gave you an idea of the sort of help you need, tell our team that you have read through the getting started guide and are ready to start discussing your options.

Cheers!