Sun & Earth
Finding non-toxic cleaning options can be overwhelming, and the products don’t always work. Sun & Earth cleaning products wipe out dirt and messes using non-toxic yet powerful plant-based ingredients. All that’s left behind is a fresh, subtle aroma and a sigh of relief—knowing that your products are safe for people, pets, and the planet.
USDP worked with Sun & Earth to elevate their e-commerce website development from soup to nuts. In addition to clarifying Sun & Earth’s messaging and designing the user experience for purchasing products, USDP implemented schema-rich SEO results so that Sun & Earth products can be found wherever consumers use Google.
As part of a larger brand revamp, USDP established the digital look and feel for the Sun & Earth brand, further differentiating Sun & Earth from anything else in the market. USDP merged brand assets (leaves), with graphic elements derived from Sun & Earth product scents, such as lemon and sage.
Products are color coded by scent for quick delineation, and powered by WooCommerce on the backend. PowerReviews was integrated to pull in customer reviews and allow sharing to Amazon, giving shoppers the confidence to purchase.
Throughout the site, USDP integrated content that breaks down product ingredients into simple language, because you shouldn’t need a chemistry degree to figure out what’s in your cleaning products. USDP paired these insightful resources with email opt-in forms to incentivize users to stay in touch and receive updates from Sun & Earth.
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