M4 Knick

Posted: Apr 19, 2024
Last Updated: Apr 19, 2024

M4Knick is a leading provider of liquid analysis technology for manufacturers and municipalities. They approached USDP with a challenge – bring clarity to their messaging and optimize the user experience of browsing their products and resources.

USDP began with an in-depth analysis of M4Knick’s existing website. This analysis provided invaluable insights into user behavior, allowing us to identify pain points and areas for improvement. Collaborating closely with the M4Knick team, we crafted a new sitemap and content matrix to streamline the website’s navigation and prioritize key information.

We also conducted a thorough technology assessment to identify opportunities to leverage existing technologies and optimize website performance.

This initial research drove our efforts to redesign M4Knick’s website. We started by refreshing the tone and voice of the site, using Storybrand as a framework. This refresh fed into a visual retool of M4Knick’s design style and language. Our design team created new page layouts and product organization with a bold and modular framework. Every piece of the redesign was carefully crafted to enhance user engagement while communicating M4Knick’s values.

Throughout the project, we provided extensive training for the M4Knick team. By equipping them with the tools and knowledge they needed, we ensured that M4Knick could confidently maintain their digital presence long after the project was completed.

The collaboration between M4Knick and USDP resulted in a transformative digital presence that reflects M4Knick’s commitment to innovation and reliability in process analytics. The redesigned website provides a clear and compelling platform for M4Knick to showcase their products and expertise to every industry they serve. With a fresh direction and a foundation for their digital marketing efforts, M4Knick is poised to expand its reach and drive growth.

Through a strategic partnership with US Digital Partners, M4Knick has successfully transformed its digital presence, positioning itself for continued success. With a clear and compelling message and a user-friendly website, M4Knick is primed to engage and convert customers across a diverse range of industries.

Visit their new site at m4knick.com.

Digital Marketing Services Used: StoryBrand, Website Design, Website Development, and SEO.

Custom Icons Example

Design System

Anatomy of a Loop

If you want different results, let’s do something different, together.

Reach out today