Nurse Mel
Branding
Nurse Mel is a completely new iPhone app and your pocket guide to feeling well. The over-the-counter aisle at your local pharmacy can be intimidating with sooooo many products. How can you decide what to buy and take? You need a nurse practitioner to be your guide. Next time you’re sick, instead of asking Alexa or guessing what to take for your symptom relief, “Ask Nurse Mel!” Download the app now.
Digital Marketing Services Used: Brand Design, App Design, App Development, Web Design
Features
USDP designed custom icons for the Nurse Mel app illustrating the 6 categories of over-the-counter medications. These graphics help users navigate the app.
Using the icons created, we generated a background pattern tying the branding into features on the app and also on the landing page.
Along with the category icons, we created user icons (male and female) and also animated Nurse Mel's face when you are "All Better."