Natorp’s Plant Library
Web
After launching Natorp.com, the team at Natorp’s Nursery was ready to team up with us again to tackle one of life’s biggest dilemmas: finding the perfect plant. Plants require different conditions to thrive, and the first step to growing healthy plants is to find out what your plant needs. Fear not and gain your green thumb with the Natorp’s Plant Library. USDP worked with Natorp’s to bring their extensive plant catalog to the web and made the user experience a top priority. Everything from the amount of moisture, sun exposure, bloom months, and other important details are now at your fingertips. The search for perfect plants has never been easier!
Digital Marketing Services Used: Web Design, Web Development, Digital Advertising
Features
It's now easy for first-time gardeners to find the perfect plant for their yard. Simply open up the advanced search and select from up to 42 different variables. Our plant library will handle the rest by serving up the right plants based on your selections. Seasoned gardeners can also search by common or Latin name.
We designed a grid that never goes out of style. The results page is visually-oriented, which works well for displaying thousands of plants. The layout is genuinely simple and helps users discover new plants in a fun and visual way.
Natorp's plant library makes it easy for shoppers to discover plants even before they walk into the nursery outlet. Detailed information like leaf color, mature height/width and other attributes are listed on plant detail pages. Users can even save plants with our Facebook and Pinterest integrations that are accessible from every page of the site.