Life Enriching Communities
Web
The Client
As loved ones age, we want to give them the same care and freedom they’ve given us. However, navigating this transition can be intimidating. Life Enriching Communities (LEC) is a family of lifestyle and senior care facilities located in Cincinnati, Cleveland, and Columbus that are committed to the belief that everyone deserves to age well. They provide support for residents and their families as they discover what lifestyle options, such as Independent Living or Memory Support, are best for them.
The Challenge
In 2022, LEC continued to grow with the acquisition of the Wesley Communities, adding three new locations and Wesley Hospice Services to their family. They came to USDP for help in creating a new website that combined LEC and Wesley Communities in an easy-to-navigate way.
Our Strategy
In order to highlight all of the communities, USDP started by reworking the site’s information architecture. This new structure gave each community a designated landing page and navigation menu, providing ample space for families to review living options, amenities and more. LEC hopes to grow and enter new markets so the menu structure was built with expansion in mind. To elevate the new structure, USDP created a clean and modern design that incorporated LEC’s new logo and branding alongside vibrant lifestyle photography.
Results
By redesigning their site, LEC continues providing peace of mind for potential residents, offering an easy-to-use resource that brings them one step closer to finding the care they deserve.
Digital Marketing Services Used: StoryBrand, Website Design, Website Development
