CLD Partners Brand
Sometimes, companies just need a branding refresh rather than a total rebrand. Because busy leaders don’t always have time to spend on a total overhaul. (Nor should they.)
CLD Partners is the world’s top firm at implementing FinancialForce software for large professional services companies. But their marketing wasn’t at the same level as their thoughtful, successful services. So we used a Brand Boost to elevate their digital marketing. We simplified the brand mark, updated the color palette, and introduced dynamic elements that depict a fresh, growing company.
A new electric, engaging and welcoming color palette gave CLD plenty of options to engage new customers. The bright blue has become their primary color--and a memorable one at that.
During the Brand Boost process, our design team explored a new, exciting approach to the brand and how CLD could communicate with its current and future clients.
USDP proposed using black & white photography to help highlight the content and push the user to engage with the calls-to-action.
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