Star Wars’ StoryBrand Framework: What's Working and What's Not
What happened to Star Wars? StoryBrand's 7-step Framework has turned to the dark side of the force in the new sequel trilogy.
Read moreIs AI the new Word-of-Mouth?
Historically, word-of-mouth has been the most influential, yet least controllable advertising technique. However, with the increased use of AI, word-of-mouth as a marketing strategy is changing.
Read moreCincinnati's United Way enters a new season
For over 135 years, United Way has transformed the generosity of individuals and corporations into lasting change for the world’s most vulnerable populations.
Read moreContent is king: the importance of SEO content marketing
If you're still treating SEO and content as separate strategies, you're missing the bigger picture. Here are some tips for creating a winning SEO content strategy.
Read moreMeta Ads best practices: what actually drives performance?
With LLMs and LRMs integrated into the platform, your job isn’t to launch 20 ad sets with overly narrow interests or lookalikes. It’s to teach the system using clean, accurate, and representative signals about our best customers.
Read moreNavigating the Future of Privacy with Privacy-Focused Analytics
With the ever expanding landscape of privacy acts, privacy policies, and new laws, here are some suggestions and alternatives you might consider, particularly in the realm of privacy-focused analytics.
Read moreKey Programmatic Advertising Benefits
There are a number of reasons you should be taking advantage of all the programmatic advertising benefits. Find out more here.
Read moreHow marketing helped to keep the Western & Southern open in Cincinnati
The famous Cincinnati Open almost left town in 2023, but it still remains today, thanks in part to smart marketing campaigns. Learn how it happened.
Read moreHow to Build a Digital Marketing Sales Funnel
A digital marketing sales funnel, if used properly, can get those harder to reach customers. Here is a simple version of a sales funnel that converts.
Read moreGetting Rid of Your Website Bad Habits
We get it: Nobody’s perfect. Bad habits are bound to appear in anyone’s life, especially when it comes to bad company websites.
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