WorldatWork
- INDUSTRY
Human Resources
- NO. OF EMPLOYEES
250+
- TIMELINE
6 weeks
- PRODUCTS & SERVICES
Messaging, Web Design, Video
- Visit Live Website
Trying to build a repertoire of skills and certifications to advance your career as an HR professional can be long and arduous. However, 93% of HR professionals working for Fortune 500 companies trust a single source to streamline needs and offer specialized skills to stand out in a competitive market: WorldatWork.
By becoming a WorldatWork member, an HR professional is exposed to a new suite of opportunities called Total Rewards. Total Rewards offers access to a global community of HR peers and experts ready to engage in conversation, share insights and advice, and write referrals. WorldatWork is proven to add value and impact to your arsenal while even helping you gain up to 3x higher pay.
However, WorldatWork had a problem: explaining what they did in a manner that would attract new customers.
APPROACH
Thought Behind The Design
WorldatWork hired the USDP team to craft new brand messaging, a new homepage experience, and a video catering to their target audience. USDP took extensive time interviewing key stakeholders to better understand challenges and objectives. With a foundational understanding in place, our team crafted compelling messaging designed to highlight the emotional turbulence experienced by the target audience and offer a compelling path forward. This messaging was also used to produce an introductory video for the homepage.
RESULTS
Enhanced User Engagement
The final web design showcases the innate value of Total Rewards career formation through a balance of copy, imagery, and calls-to-action. Our collaboration with WorldatWork resulted in a popular video and engaging website that stands as a gateway for HR professionals into the world of Total Rewards.
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