Nelson Worldwide

Nelson Worldwide partnered with USDP to overhaul its website to better meet evolving business goals and expand its audience reach. This collaborative effort focused on crafting a new website layout and incorporating both new and refined design elements that seamlessly aligned with Nelson’s evolving brand. The result is a refreshed website with enhanced functionalities, providing a solid foundation for Nelson's digital marketing funnel.

Our approach to the project began with a detailed analytics analysis to understand user interactions with the site, followed by the creation of a new sitemap and a comprehensive content matrix to ensure the website aligns with the evolving needs of the target audience. We collaborated closely with the Nelson team to design new page layouts highlighting their fantastic architecture work. The project culminated in extensive training for the Nelson team, empowering them to manage and update the website independently, ensuring ongoing effectiveness and relevance.

To address these challenges, USDP initiated the project with a comprehensive analysis using Google Analytics to understand user interactions and behaviors on the site. This data-driven approach helped in crafting a detailed sitemap and content matrix aimed at focusing the website’s content around the needs of Nelson Worldwide's evolving target audience. Additionally, a technology assessment was conducted to pinpoint opportunities to utilize existing technologies effectively.