Mayfield Spine and Surgery Center
- INDUSTRY
Healthcare
- NO. OF EMPLOYEES
200+
- TIMELINE
16 weeks
- PRODUCTS & SERVICES
Messaging, Website, Video
- Visit Live Website
The thought of undergoing spine surgery is daunting, full of worries and tension. A key concern rises above the rest: will I receive the best possible care and experience? The highly-rated team at Mayfield Spine Surgery Center puts fears to rest by implementing surgical innovations and state-of-the-art technology to provide patients with the best possible outcomes.
So how do you ease the minds of patients and family members? How about showing them the complete experience? The information on the website provides comfort and can make all the difference in patient satisfaction.
APPROACH
Design for Comfort
In creating Mayfield's new website, the USDP team sought to demonstrate the center's welcoming and comforting atmosphere through expertly composed messaging and visual elements. The messaging is critical to the site experience, clearly informing patients what choosing Mayfield’s center entails. Particular emphasis is placed on concisely explaining the process and benefits of minimally invasive surgery, along with the value Mayfield’s seasoned physicians and staff bring to the table. Custom video and photography shot on sight depict the first-class care patients can expect to receive. Through this combination, prospective patients gain a sense of familiarity and relief before even entering the Mayfield facilities.
SOLUTION
Conveying the Message
By understanding Mayfield’s mission and target audience, the USDP team skillfully crafted the new website to radiate confidence in three key elements: seasoned physician care, the specialized surgical process, and a swift road to recovery. The entire website orients itself around Mayfield’s goal of providing the best patient experience and outcome.
Work