CAMO
- INDUSTRY
Construction
- NO. OF EMPLOYEES
300+
- TIMELINE
14 weeks
- PRODUCTS & SERVICES
Messaging, Website, Video
- Visit Live Website
Have you ever dedicated many hours to meticulously constructing a home deck, measuring repeatedly, only to have the final product look back at you with uneven gaps, poorly fastened joints, and bowed boards? You’re left wondering: “Where did all my effort go?” CAMO takes the variability and much of the labor out of the deck construction process.
Let’s take a better look at three game-changing CAMO fastener products. CAMO's hidden fasteners work as board spacers, taking the guesswork out of even placement. Better-performing face screws offer easy installation, rigidity, and a flush finish. Finally, a specialty lever for straightening out that bowed 2x4 that looked a lot straighter at the store. CAMO designs tools to reduce your labor and speed up jobs, all while guaranteeing professional fit and feel whether you’re a contractor or an adventurous DIYer. Great tools like these deserve great marketing to put them in front of buyers.
APPROACH
Setting The Groundwork
CAMO’s parent company, National Nail, came to USDP looking to create a website for the growing CAMO fasteners brand so the company could showcase its innovative technology and successfully leverage its comparative advantages. With this goal in mind, the USDP team began planning, creating, and building new marketing momentum. Construction started from the ground up with expertly crafted messaging.
RESULTS
Nailing Down The Story
Our team developed a brand story that provides a vision of using CAMO tools and positions CAMO's target audience as the construction hero. By following this messaging process, the center of attention of the website shifts away from the physical product to the emotional benefit it offers a customer. Likewise, short video demos and spacious product pages provide the site's informative yet simple and appealing style. With a new website up and running, CAMO was equipped to differentiate itself in a competitive market.
IMPACT
Creating brand momentum
The CAMO website is now the backbone of this product line growth for National Nail. It serves the purpose of informing end users and retailers around the world. It's not easy to demonstrate how to build a better deck, but this project delivered a new vision for CAMO.
Work