NASA esto website homepage
NASA Esto website on a mobile device

NASA Earth Science Technology Office


NASA’s Earth Science Technology Office (ESTO) invests in technologies that advance our understanding of Earth’s natural systems. Unfortunately, their target audience of technologists, scientists, and lawmakers couldn’t find what they needed on ESTO’s previous website. USDP was over the moon to partner with ESTO to rework their messaging and website to better highlight their funding process and improve ease of navigation. We used our message-based design process to clarify ESTO’s story and design a striking, innovative site.


Digital Marketing Services Used: StoryBrand Execution, Web Design, Web Development


NASA ESTO homepage with three step plan.

The process to apply and receive funding for Earth science research projects can be complex. USDP created a simple, 3-step process for ESTO to help technologists navigate the funding process.

NASA ESTO Investment Areas webpage with a large hero image of glaciers.

Large, stunning imagery emphasizes ESTO's focus on researching and exploring Earth Science.

NASA ESTO webpage footer with Get Alerts form and Earth background image.

Staying updated on open solicitations and applying for funding is made easy and accessible for users with a Get Alerts form in the footer and the Funding Process CTA in the navbar on each page.

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