Christmas at Prasco Park Video


Christmas at Prasco Park is an annual event where Prasco pharmaceutical company turns their headquarters into a winter wonderland. The free tickets to attend the event are some of the most sought after tickets in Cincinnati. In years past, the limited ticket availability and the distribution process created public tension and negative social media comments. Prasco turned to USDP to design a new workflow and user experience that would be fair and engaging. This new experience included videos from Santa reminding the public what Christmas is truly about and inviting the public to enter the lottery. Videos were shot to enhance the experience and explain housekeeping rules for visitors. Attendees would hear from Santa telling them which items they were allowed to bring in and other details. Santa even encouraged attendees to help clean up after themselves in Santa’s workshop. 

The event was a grand success.

Digital Marketing Services Used: Video Production, Brand Design

What is the cost of missed opportunities?

Get a Free Assessment