How does USDP "bridge the gap from where you are to where you want to be"?

The field of marketing is in an identity crisis.

The word itself often conjures thoughts of obnoxious LinkedIn “thought leaders” or the scary feeling of being served an ad for dog food minutes after telling your spouse that you are about to run out. It’s almost become a meaningless buzzword in the modern corporate climate. It’s no wonder that it has left many business owners with a bad taste in their mouths.

With the Internet full of hundreds of definitions of “good marketing” and countless experts ready to knitpick every aspect of your marketing approach, it’s good to take a pause and remember why this field exists in the first place.

There will come a time when you stand across from someone and they ask “tell me about your business?” In that moment, it’s your job to say just the right words to give them the “lightbulb” moment. If you’ve ever done this before, you know it’s not easy. You need to keep your response incredibly simple yet engaging, exciting but not arrogant, and honest in order to build trust.

This is the simple exercise that should be at the root of every marketing strategy. Of course, you then need to find a way to do this for every single person in your total addressable market, but that comes later. Sounds easy, right. That’s marketing.

It should come as no surprise that the majority of companies don’t have this figured out. Marketing teams are notorious for giving in to “shiny object syndrome” and deviating from real strategy chasing trends and grandiose ideas. Business leaders are often left enviously watching other brands succeed while sheepishly skipping over the topic of marketing during annual meetings.

This is what we like to call “the gap”.

Envisioning a future with a functioning marketing strategy can feel like staring across a vast chasm with no way forward. When your options are to either persist in a state of marketing frustration or wade into the sea of AI tools, arrogant agencies, and empty promises, staying put doesn’t sound so bad.

However, as the old saying goes, objects at rest tend to stay at rest. When you are growing a business, neglecting your primary value proposition delivery system is a big mistake. Every company wants to reach a state of marketing momentum, but taking the first step (and the dozens of others after that) is a real challenge.

After years of meeting business leaders at their marketing low point, we had some realizations about our own value proposition. Our real strength doesn’t come from our technical expertise or our creativity, it comes from the fact that we’ve seen the light at the other end of the tunnel, and we can help you see it too.

We have helped companies that have given up hope on marketing get excited again.