2023 Digital Marketing Quiz


As you plan your strategy, test your digital marketing knowledge with our 2023 quiz, covering common mistakes, SEO tips, consumer behavior, talent attraction, and funnel marketing strategies.

Posted: Feb 9, 2023
Last Updated: Feb 9, 2023

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We’ve done the research and written blog posts on proven tactics to help you increase leads, attract customers and new talent, and make every marketing dollar count. Ready to review last year’s top posts and prepare for the next stage of your marketing strategy?

Test out your digital marketing knowledge for 2023 with our quiz!

1. A mistake many companies make is…

a. Not having a ping pong table
b. Doing too many happy hours
c. Failing to provide conversion points
d. Using Google Analytics

c is the correct answer.

2. Which of these is something that would help increase your search engine ranking?

a. Keyword stuffing
b. Using ALT tags with all your images
c. Adding lots of extra photos
d. Having a slow website

b is the correct answer.

3. In 2022, what percentage of customers read online reviews before buying a product?

a. 93%
b. 45%
c. 62%
d. 99%

a is the correct answer.

4. What are some topics you should feature on your careers page to attract talent?

a. Working hours and dress code
b. Restaurants in the area
c. Mission statement
d. Company culture and ideal talent characteristics

d is the correct answer.

5. What are some examples of middle-of-the-funnel marketing efforts?

a. Whitepaper or webinar
b. Blog posts
c. Social media
d. Email marketing

a is the correct answer.

Are you a marketing aficionado?

Whether you aced the quiz or need to hit the books again, we’re here to support your 2023 marketing efforts. Schedule a call today to talk about your digital marketing goals for the new year.

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Nick Zinn

Digital Marketing Manager

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