Ever heard of briquetting? Briquetting is the process of compressing manufacturing scrap like metal shavings and wood chips into solid ‘briquettes’ that can be reused or sold to save both money and the planet. RUF Briquetting Systems came to USDP at the height of COVID, feeling the crunch of no trade shows and no sales-related travel. RUF was looking for ways to reach prospective customers digitally, and what began as a small advertising project quickly escalated into a full-scale website redesign to serve as the top of RUF’s new marketing funnel. USDP used the StoryBrand framework to write clear and compelling messaging that drove the transformation of RUF’s website. Now, RUF’s refreshingly clean and eye-catching site clearly demonstrates to their target audience the ROI of briquetting.
With a terrific website transformation complete, RUF is on the path to digital success — and we’re now huge fans of briquetting!
Digital Marketing Services Used: StoryBrand, Web Design, Web Development, Digital Advertising, Search Engine Optimization, Video Production.