Messer Construction

Posted: Dec 7, 2022
Last Updated: Dec 7, 2022


Messer is a trusted builder for hundreds of companies and organizations across the country, creating stunning buildings and stronger communities. Through it all, they remain unswervingly committed to safety, quality, innovation, and diversity. They sought out USDP to uphold their dedication to excellence in the digital realm, and to build a website reflective of their people and their brand.

It started by helping them tell their story. We had to understand their business, and spent time interviewing various departments at Messer. Then, we used the StoryBrand methodology to turn our findings into a clear brand story. This story (and SEO strategy) drove the content hierarchy of the site.

After the site structure had been defined, it was up to the close collaboration between our design and development teams to create a responsive, highly usable website. Our process is a blend of creativity and collaboration, which helps us to deliver sites like, which can easily evolve as their diverse company grows and changes.  

The showstoppers on this site are its features. Our team strove to make the site hyper-relevant to each user:

Filtering: Visitors can see projects filtered by industry and location at the same time

Location-based content: Since Messer works in a number of regions throughout the United States, we tailored several sections of the website to deliver unique content based on the IP address of the user. This way, users located in Nashville will see construction projects that they recognize from their daily commute, and so will users in Indianapolis.

We’d be remiss not to mention the keen project management that got this site across the finish line. Regular check-ins, a strategic eye for what’s coming next, and a great sense of humor all contributed to a fantastic outcome.

 Visit Messer to learn more about what they’re building and see their new site in action!

Digital Marketing Services Used: StoryBrand, Web Design, Web Development, Search Engine Optimization

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