Gorilla Truck Bed Liner Product Video

Posted: Oct 27, 2022
Last Updated: Oct 27, 2022

Gorilla Glue has always been the go-to product for “The Toughest Jobs on Planet Earth®” and now they have a NEW product that will make your truck bed incredibly tough! Gorilla Professional Truck Bed Liner is a textured, spray-on product that protects surfaces from scratches, rust, and water damage.

USDP worked with Gorilla to produce a series of videos and capture photography content featuring the new family of truck bed liner products. Our goal was to sell the product benefits and create clear instructions for how to successfully apply each product.

As we developed the script and storyboard, it became clear that this shoot was going to be a gorilla bear to manage. To pull off all of the shots required, we paid extra attention to identifying the perfect location, casting the right actor for the demographic, and developing a detailed shot list to keep everyone on track during the 3-day shoot. All that pre-production work paid off—helping the production and edit come together seamlessly. We’re excited to see how the video series (and new microsite) will help DIY’ers gain the confidence they need to use Gorilla Professional Truck Bed Liner for their next project!

Digital Marketing Services Used: Web Design, Web Development, StoryBrand, and Video/Photograpy Production.


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