Four Reasons to Use a Digital Marketing Agency
Ready to get your website up and running? Seems easy enough, right? You can make it happen on your own. So why use a digital marketing agency? A trusted agency can help smooth out the rugged journey that is building your own website. Things like time, money, resources, and process can really hold you back if you’re working solo. So let’s see what you’d get when you use a digital marketing agency.
1. A range and depth of expertise
You know how to use a computer, so how hard could it be to build your own website? On your own, it’s hard to know if you’re doing it right. A digital marketing agency? They’ve got a team of professionals, each with their own specialties. Designers, developers, strategists, digital analysts, SEO and advertising experts at the ready to take your project to the next level. And here’s a secret big agencies don’t want you to know: it doesn’t have to cost a fortune.
2. An outside perspective
In-house teams are some of the best champions for an organization. Their major challenge, though, is often a narrow focus. Using an outside team can complement the in-house team and their efforts, bring a fresh perspective to the project, and allow internal resources to focus on what they do best–which usually isn’t building a website.
3. Tailored to fit your needs–as well as your users’ needs
Going the route of using a third party website builder like Wix or Squarespace may get you up and running and work for a short time. So why use a digital marketing agency? A cookie-cutter website may start to fail you when you need to customize site content, design, and functionality. This is where a digital marketing agency can help save the day. An agency provides the much-needed experts who can customize your site, enabling you to meet your short-term and long-term goals.
Comedywire is a customized site built on WordPress, which meant we were able to work our magic and design it to suit their needs, quickly and efficiently.
4. Better search engine rankings
Whenever we meet with a prospect or client, we ask what their goals are for the website. The top answer we receive is: “We want our website to show up first on Google.” Digital marketing agencies have the knowledge and expertise to improve your search engine optimization (SEO), so you rank higher on Google. Without deep knowledge on this subject, you can’t be expected to know all of the intricacies that go into improving a websites’ SEO. Companies that use digital marketing professionals typically see better results than those who go it alone. Those results–conversions from better search engine rankings–can help provide a great ROI for your business.
Who ya gonna call?
If you’ve been wondering why you should use a digital marketing agency, we hope you now have some answers. If you want to make your website the best it can be, grab an agency you trust to help you win on the web. (Actually, we know of a good one you might like.)