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Team Member Spotlight: Lauren Bowden

From wine studies to scuba diving, digital marketing analyst Lauren Bowden is always on the move. Learn more about this #USDPeep in our latest Employee Spotlight. Anyone who is considering digital analyst jobs in Cincinnati will benefit from her insights.

What’s your role at USDP?  
I am a Digital Marketing Analyst, so I create digital ad campaigns in Google Adwords, Facebook, Bing and more. I do all sorts of things like keyword targeting, optimizing campaigns search engine optimization, and so much more!

What’s your work philosophy?
I am a big believer that all things are possible if you just add some grit. With some hard work and a bit of creativity, you can solve everything and maybe even make it better!

Why did you want to work with USDP?
When I walked into the office for the first time, people were discussing dry shampoo. It’s a simple topic, but jokes were flying, and I could tell this would be group that’s fun to be around. Through the rest of my visit, I loved the passion everyone had and the cool things they were working on.

What are your interests/activities outside of work?  
My big passion right now is my wine studies. I achieved my level one sommelier in the spring and stay involved in the wine community. I love going to wine events, and always have my nose in a book or a glass to keep studying. When I am not doing wine things, I love to hike, scuba dive, and explore new places with friends.

What’s your background?
I grew up moving all around the south, on to Chicago and finally to Cincinnati in high school. I recently graduated from the University of South Carolina where I studied Marketing and Management. Before coming to USDP, I interned with the Queen City Angels and two other startup companies.

Other than the essentials needed for survival (food, clothing, shelter), what could you not go a day without?
I can’t go a day without my dog and his cuddles! He may be a bit of a monster, but he is my lovable monster.