Welcome Lauren Bowden, USDP’s newest digital analyst

The growth continues at US Digital Partners, and we’re thrilled to welcome Lauren Bowden as our newest Digital Marketing Analyst. Her insights and startup mentality are a great addition to our team.    

What’s your role at USDP?  
I am a Digital Marketing Analyst, so I create digital ad campaigns in Google Adwords, Facebook, Bing and more. I do all sorts of things like keyword targeting, optimizing campaigns search engine optimization, and so much more!

What’s your work philosophy?
I am a big believer that all things are possible if you just add some grit. With some hard work and a bit of creativity, you can solve everything and maybe even make it better!

Why did you want to work with USDP?
When I walked into the office for the first time, people were discussing dry shampoo. It’s a simple topic, but jokes were flying, and I could tell this would be group that’s fun to be around. Through the rest of my visit, I loved the passion everyone had and the cool things they were working on.

What are your interests/activities outside of work?  
My big passion right now is my wine studies. I achieved my level one sommelier in the spring and stay involved in the wine community. I love going to wine events, and always have my nose in a book or a glass to keep studying. When I am not doing wine things, I love to hike, scuba dive, and explore new places with friends.

What’s your background?
I grew up moving all around the south, on to Chicago and finally to Cincinnati in high school. I recently graduated from the University of South Carolina where I studied Marketing and Management. Before coming to USDP, I interned with the Queen City Angels and two other startup companies.

Other than the essentials needed for survival (food, clothing, shelter), what could you not go a day without?
I can’t go a day without my dog and his cuddles! He may be a bit of a monster, but he is my lovable monster.