Welcome Casey Burleigh, USDP’s newest client lead
US Digital Partners continues to grow. We are super excited to have Casey Burleigh on board as our newest client lead. Casey’s extensive marketing experience will be a great addition to our team.
What’s your role at USDP?
I am a Client Lead here at USDP, helping our amazing clients navigate the world of all things digital. I also focus on creating unique, interactive ways to stay in touch with our clients such as our new USDPower Hour workshop series which launched this month!
What’s your background?
Before moving to Cincinnati in July, I worked for about eight months in the marketing department for a restaurant group. This role established my passion for creating a stellar customer experience, and due to our small team environment I also became a jack-of-all-trades. In addition, I have been working as a freelancer since 2014. Being my own boss developed my abilities to brainstorm creative solutions for clients and juggle many tasks at once.
Why did you want to work with USDP?
Your first time setting foot in the office, it’s clear that the “USDPeeps” really are who they say they are. Sure, the office doesn’t exactly resemble my adolescent ideas of a Devil Wears Prada-esque “dream office.” But I’m glad to say the company culture is nothing like that either! Everyone is smart, honest, hardworking, and there for each other, in and out of the office.
What are your interests/activities outside of work?
Food is my passion! I love unplugging and de-stressing while creating unique dishes. I am most passionate about experimenting with vegetables and usually center our meals around them. I once watched an interview with Chef Jose Andres on 60 minutes and loved his quote that vegetables are “sexier than a piece of chicken.” The flavors are so much more complex.
What’s your work philosophy?
Growing up, my favorite movie was Legally Blonde (confession: it actually still is). I have always been inspired by the example of a woman achieving incredible things while staying true to herself (hot pink suit and all) in the process. Even though lessons in professionalism have taught me that handing an interviewer a perfume-scented resume may not be the best call, I still try to remember that no amount of success is worth changing who you are along the way.
What did you want to be when you grew up?
I was convinced that I’d be a fashion designer one day–and even learned to sew my own clothes around age eight. In the seventh grade I created a bikini company and designed/made them in my bedroom after school. The bikini business never took off, but my credit card statements seem to show that I still love fashion just as much.
Other than the essentials needed for survival (food, clothing, shelter), what could you not go a day without?
FIBER! Yes, at 22 it probably comes as a surprise and seems a bit early in life to be talking about fiber. Hello, miracle food! Some of my favorite high-fiber foods that I’m definitely bringing to the island are raspberries, blackberries, artichokes, and pears.