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UNITED WAY OF CINCINNATI TAKES DIGITAL EFFORTS TO THE STREETS

Cincinnati is quite literally looking up to the United Way of Greater Cincinnati (UWGC) with the launch of their bold digital billboards designed by US Digital Partners. Throughout the 2014 campaign, UWGC reaches out to the general public, corporations, volunteers, and advocates with these colorful, eye-catching ads located on highways in and out of Greater Cincinnati.

United Way website design

The advertising approach of these billboards are bold and optimistic. Large text overlays images of popular Greater Cincinnati landmarks mixed with United Way branding.

United Way billboard design

The ads progress from a subtle message about needing “you”…

United Way campaign design

to reminding them to “please give,” and finally showing our gratitude.

United Way thank you

We can’t wait to see the results of our work. Please spread the word!