The Great American Race

Last Updated on August 11, 2016

I’ll admit it.  I’m not the biggest Nascar fan. In fact, I’m pretty sure I’ve never seen a race from green flag to checkered, until last night. Maybe it’s because they normally race on Sunday afternoons and I don’t have the time to sit and watch 3,400 pound, 750 horsepower stock cars, drive 200mph and turn left for four plus hours (wait a minute, that does sound kind of cool). Or maybe it’s because I have never had a vested interest in any of the drivers/cars. That all changed for “The Great American Race” this Sunday…um, I mean Monday night.

We’ve been working with Kroger and the USO (United Services Organization) on a continued relationship to promote the Honoring Our Heroes campaign. In the infancy of the partnership, we developed a brand identity, a website ( and the big ideas for promotion and marketing. At this years Daytona 500, a Kroger associate who serves in the military presented the USO with a check for $1.5 million. Also, as a tribute to the men and women who protect our country every day, the hood of this year’s #47 Kroger car, driven by Bobby Labonte, features the names of Kroger associates who have taken military leave.

All of this is fantastic, and we are proud to be involved in such a worthy venture. So last night I figured I would turn on the race and see how Bobby was doing. There he was, turning left, and low and behold so was our Honoring Our Heroes logo (to the right of the #47 with the four stars). Color me surprised! We had no idea that something we created would be seen by millions of people all over the world. I was now hooked!  I watched the entire race–wrecks, cautions, fires, and checkered flag–glued to the red, white, and blue Kroger car as it made moves on the outside, avoided catastrophic collisions, and ultimately survived to finish 14th. Good job Bobby! You’ve made us all proud, especially the true heroes on this long Monday night of racing, the men and women of our Armed Forces.