Team Member Spotlight: Alison Seddon

Last Updated on March 5, 2021

As USDP’s content strategist, Alison does more than wrangle em dashes. With over 20 years of editorial and digital marketing experience, she develops content that’s super clear and effective. She’s also an expert StoryBrand guide and works with clients and in-house creatives as a strategist, discerner, and collaborator. Regardless of the hat she’s wearing, Alison’s goal is simple: to help leaders and companies connect with their customers through clear, useful content.

Throughout her career, Alison has worked with NGOs, tech companies, consumer products, healthcare organizations, and many more. Alison has a master’s in professional writing from the University of Cincinnati. Her other favorite hats include mom, avid reader, global traveler, and friend.

Check out these blog posts to which Alison has contributed.

4 Steps to Increase Revenue with Marketing Content Strategy
StoryBrand Certified Guide
Part 2: A Guide to Boosting your Brand