StoryBrand Certified Guide
Last Updated on February 14, 2020
We are excited to announce that US Digital Partners is now a StoryBrand Certified Guide and StoryBrand Certified Agency!
Have you ever wondered why you loathe some movies and can’t stop thinking about others?
It’s because of the quality of the story.
Every great story has a hero and a guide.
Dante and Virgil.
Luke Skywalker and Obi-Wan.
Katniss and Haymitch.
…and so many more.
Heroes take center stage, get more screen time, and (spoiler alert), they succeed. But they couldn’t have done it without their guide.
The StoryBrand approach positions the company (you) as the guide in the story and your customer as the hero.
This approach gets results.
At USDP, we’ve been using StoryBrand for years in our own marketing and for our clients with tremendous success: Increased leads, better conversions, business growth. It works so well we decided to make it official and become a Certified StoryBrand Guide Agency!
For two days, our team of designers, developers, client leaders, and content writers watched videos, scribbled on papers, and shared feelings and visions of success, with the help of two StoryBrand pros from Nashville. We railed against roadblocks. And we wiped BBQ dribble off our faces.
And now we’re a StoryBrand Certified Guide Agency. (It was harder than all that, but we did enjoy loading up on incredible insider tips and eating sweet catered lunches.)
What is StoryBrand?
StoryBrand is a framework for creating clear messaging based on the elements common to all great stories, and it’s helping thousands of people transform their marketing. Developed by Donald Miller, New York Times best-selling author, StoryBrand teaches you to stop playing the hero and invite your customers into a story that’s about them.
Why did we become a StoryBrand certified agency?
Because it works. And we wanted our entire team on board with it, so we can help even more clients to grow their businesses.
What we’ve found is that organizations get excited about the idea of great narrative, but aren’t sure how to create one or apply it correctly. (That’s because it’s harder than you think.) As a StoryBrand Certified Guide, we take our clients through a journey to create a story for their business, and then translate it into websites, ads, email campaigns, videos and other marketing that deliver great results. For more details, see our StoryBrand services.
Four tips from our StoryBrand training:
- Everyone and their hamster is interested in “storytelling.” But StoryBrand is different. It’s an actionable method of turning insights into clear messages that get results.
- Get your internal team unified on the messaging for your company. Then everyone is a salesperson.
- Get clear on how your customers feel about their problems—it’s the emotions that drive buyer behavior.
- Quit playing the hero and position yourself as the solution to the customer’s problem. It’s a win-win. It’s more profitable for you. And they need you to do this so they can succeed.
If you’re interested in better messaging, or want a few good BBQ recommendations, we’re here to help.
P.S. One more tip: Don’t be afraid to give away value and knowledge for free. Your prospective customers will not forget.