Over the years, USDP has been very successful at helping the Western & Southern Open sell tennis tickets online at CincyTennis.com. Knowing that we are always up for a challenge, the tournament leaders decided to set the bar even higher by assigning the USDP team the task of selling even more tickets. We took to the task with a serious usability study, customer shopping analysis, and mobile ticket purchasing research. The final product is a completely new online ticketing system for desktop and mobile customers that is surpassing all goals. It’’s never been easier to dream about tennis and lock in your tickets for August!

“Our primary goal is to sell tickets, and we process a large majority of our total tickets sales directly through the tournament — so, the proprietary online system built by USDP is one of our most coveted digital assets. The team at USDP never says ‘it can’t be done.’ When we throw them a wild idea, their answer is always, ‘let’s see if we can find a way to do this.’ With that mentality and USDP’s expertise, we’ve been able to be innovative and stay ahead of the curve.”

– Will Sikes, Western & Southern Open
Digital Marketing Services Used: Web Design, Web Development, Digital Advertising


Want to know what your view will be? Find the perfect seat with our "Virtual Seat Viewer" functionality.

With this new responsive mobile site, you can purchase tickets, gift cards, and merchandise while on-the-go.

Featuring a real-time purchase summary, users can keep a running tab of the matches they want to attend.

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