W.B. Jones is a leading producer and supplier of springs–from the miniature springs in your favorite musical instrument to the massive springs in your favorite monster truck. USDP partnered with W.B. Jones to re-energize their brand, improve their website’s user experience, and streamline their online checkout process. Check out their new look!
WB Jones was in need of a logo refresh. USDP simplified the representation of a spring and the WB Jones name to create a versatile logo that will stand the test of time.
The use of video was a high priority for WB Jones and its customers. Video has been placed throughout the site to help users measure their springs and find the right spring type.
USDP also redesigned the product search feature to give the user a cleaner, easier user experience.
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